Your brand may be ignoring a major promotional platform – fix the problem using these methods. When it comes to user engagement, Snapchat is the undisputed king. As told by this VentureBeat post, Snapchat has over 100 million daily users, 60 percent of whom regularly upload photos. That was back in 2015, and Snapchat’s daily…
By: Katie Finney, Account Coordinator Social media transformed the marketing toolbox by enabling everyone from high-profile business people to celebrities and teenagers connect with each other. Although the Web seems like uncharted territory where the rules of etiquette and civility don’t matter, PR experts argue that Twitter guidelines are a must, especially for marketing professionals.…
Meaningful connections 05142013 from RBOA_PR Due to the rapid adoption of social media across every demographic and socioeconomic class, it is essential to ensure your organizational goals and digital media activities are strategically aligned. This session will help you understand how to connect the social behaviors on the mobile web today with your carefully crafted…
By: Stephanie Aanstoos, Account Executive Technology is changing the way in which people respond to emergencies, and in recent years, social media has become increasingly important during times of crisis. Social media helped save lives in disaster situations such as the earthquakes in Haiti, the tsunami in Japan and various violent protests in the Middle…
By Stephanie Aanstoos, Account Executive If you were to look back over your goals for 2012, did you accomplish all that you set out to do? Whether it was the best, the worst or somewhere in between, it’s time now to look ahead and plan for an outstanding 2013. New Year’s resolutions are a great way…
By: Stephanie Aanstoos, Account Executive You want more page views, subscribers, followers and fans, right? Well, if you can get something to go viral online, you’re guaranteed to increase your online traffic. The question is: how exactly can you get your message to go viral? I know, we’ve all grown weary of politics by now, but…
By: Stephanie Aanstoos, Account Coordinator When first initiating a social media campaign, reaching your target audience can be tricky. It is important to find the most influential people who can become advocates for your brand and bring more followers to you. The five tips below will help you to go about it the right way…
A new month has started, and in the PR world that means compiling monthly summary reports with the marketing highlights and triumphs. These reports can be tedious, especially when you find yourself using jargon that even your word processing program doesn’t recognize. Rather than dedicating your report to defining terms like “engaged users” and “total reach”, try to use the monthly summary as just that – a summary.
Facebook’s Timeline has been the topic of many social media discussions for months, and today the site finally brought the Timeline preview to brand pages. While the Timeline feature is not loved by everyone, all pages will be switched to the Timeline on March 30, 2012. Here at RBOA and Digital Opps, we believe it…