HOW TO: Pitch Your Social Event Tent

Whether you’re pitching a reluctant boss or a digitally-confused client on why they should integrate social media into their next event or conference, you’re going to need some strong selling points to show them the “social media light.” While many consider social media a source of entertainment, it has become an important marketing tool that will allow you to measure progress, connect…

HOW TO: Perform Social Media Triage

We are taught to hope for the best, plan for the worst, and prepare to be surprised. Social media monitoring is no exception. If you’re rolling your eyes at this idea, let’s consider what social media really is— an ever-changing, free-flowing forum of conversations. This openness, as most of us know, is a double-edged sword.…