As a forward-thinking digital marketing agency based in Tallahassee, RBOA is at the forefront of leveraging social media trends to maximize client success. 2024 has been a year of evolution and innovation, particularly in how businesses engage audiences, build relationships, and drive conversions. From short-form video explosions to a reimagined LinkedIn, these trends have reshaped the digital landscape. Here, we’ll break down some of our team’s favorite social media trends of 2024 and how they’re shaping the way businesses market online.
Michael Winn – President and CEO
“There will be signs.”
Everyone dreams of the crazy things they will secretly buy if they hit the magic lotto numbers, but the funniest ones are from those who make it big during the crypto bull market of 2024-2025. “If I get rich from crypto, I’m not telling anyone, but there will be signs.”
Ex: There will be signs, More signs
Katie Booker – Director of Digital Marketing
“Very Demure, Very Mindful”
The “Very Demure, Very Mindful” trend took off after creator Jools Lebron started using the phrase in 2023 and took off in 2024 with creators and businesses alike being able to use the phrase in many different markets. From personal videos to business poking fun at themselves or their competitors, this trend was a fun way for anyone to join. I really enjoyed the ways people were able to find situations where this trend fit!
Heather Johnson – Chief Experience Officer
User-Generated Content (UGC)
In 2024, I’ve been loving the rise of user-generated content (UGC). It’s completely transformed how we connect with brands and products online. People crave real stories, genuine experiences, and authentic voices—and UGC delivers! Many of our clients are integrating UGC into their marketing plans to build trust, increase awareness, and drive conversions. It’s like digital word of mouth: relatable, credible, and incredibly effective at boosting website traffic, sales, and brand visibility.
Erica Thaler – Chief Marketing Officer
“Remember the Basics!”
I’m still loving the basics in 2024! Social media is a giant cocktail party, and storytelling is key, so make sure to introduce yourself and your company to your audience. When you first meet someone, do you shove a brochure in their face? Nope. First, you say hello and build trust! Photos, quotes, experiences — making it personal is engaging! Even in our RBOA marketing, we see that our team members’ experiences let our customers know who we are, and these are always popular on our own social media feeds. P.S. This strategy is timeless for 2025 too.
Ex: Let our customers know who we are
Emily Tomczak – Account Executive
“We let our Gen Z marketing intern…”
I loved this trend because it helped brands with older audiences target younger audiences to show them the value of their product or service. I also think the trend helped breathe life into some services and products that may have typically “boring” or “dry” marketing.
Ex: We let our Gen Z marketing intern…
Kelly Chamorro – Account Executive
“Digitally Driven Marketing” is all about creating vibrant, authentic connections. It’s about meeting your audience where they are and using innovative strategies to engage them in ways that truly resonate. It means understanding their needs, sparking meaningful interactions, and building lasting relationships that go beyond the screen. At its heart, “Digitally Driven Marketing” transforms outreach into connection and creativity into impact.
Alanna Quimby – Account Manager
“Let’s be financially responsible”
The ‘Let’s be financially responsible’ trend was one of my favorites this year. I think it was interesting from a digital marketer’s perspective to see how brands and creators both used this trend to promote products in a witty and relatable way. It felt like a perfect example of how marketers can stay relevant and genuinely connect with their audiences.
Ex: Let’s be financially responsible
AnnaGrace Brackin – Account Coordinator
“I’m just a chill guy”
The “I’m just a chill guy” meme is such a fun and relatable way for brands to connect with people on a more casual, human level. It’s a great way to show that you’re approachable and in tune with internet culture, which goes a long way in building brand loyalty. I think it’s especially great for older brands trying to connect with younger audiences—using humor to bridge that generational gap.
The Wrap
2024 has been a landmark year for social media, with trends that prioritize authenticity, creativity, and community. At RBOA, we thrive on staying ahead of these trends, helping businesses across Tallahassee and beyond craft strategies that drive meaningful results. Whether it’s creating scroll-stopping TikToks, optimizing LinkedIn campaigns, or building connections in niche communities, our goal is to deliver marketing solutions that resonate in today’s ever-evolving digital landscape.
As a Tallahassee-based digital marketing agency, we take pride in tailoring our expertise to meet the unique needs of local businesses while staying competitive on a national level. Ready to take your social media strategy to the next level?
RBOA is a digital marketing agency with a 40-year legacy of creativity, smart strategy, and fresh thinking that delivers award-winning communications and successful results. We provide clients with a unique, omnichannel blend of advertising, social media, digital marketing, and web design services.
If you are interested in learning more about digital marketing for your organization, we hope you will reach out to RBOA to schedule an exploratory call.