Social media ads provide a powerful way to reach targeted audiences on platforms where they spend their time. From Facebook and Instagram to LinkedIn, Reddit, and TikTok, social media advertising allows businesses and nonprofits to connect with customers, donors, and supporters with precision.
At RBOA, we create customized social media ad campaigns that drive engagement, increase conversions, and help you meet your unique goals.
Social media ads are paid advertisements shown on social networking platforms. These ads come in many forms including image ads, video ads, carousel ads, and story ads. Users see them in feeds or alongside content. The goal focuses on promoting brands, products, or services.
Detailed targeting options exist based on demographics, interests, behaviors, and location. This allows delivering the right message to the right audience at the right time.
Each platform requires a tailored strategy. Our team has extensive experience managing campaigns across all major social media channels. If a different or emerging platform is better suited to your audience or campaign goals, we will recommend it and work with you to create a strategy that meets your business where it’s most likely to succeed.
The team offers full-service social media advertising, including audience research, precise targeting, creative design, campaign setup, budget management, monitoring, optimization, and reporting.
We build campaigns aligned with your mission, budget, and goals. Whether you seek leads, donations, or event attendance, our expertise delivers measurable results.
There’s no one-size-fits-all answer, and that’s exactly why we don’t believe in cookie-cutter marketing plans.
At RBOA, we start by understanding your goals, your audience, and your industry. Then we identify the platforms that will give you the most traction. For example, B2B organizations often see strong results on LinkedIn, while B2C brands may thrive on platforms like Instagram, Facebook, or TikTok. But even within those broad categories, success depends on your unique brand voice, content type, and target demographic.
Whether you’re a nonprofit looking to grow community awareness, an association aiming to engage members, or a local business wanting more leads, we’ll build a platform strategy that fits your mission, not a generic template. Our goal is to meet your audience where they already are, and make sure your message actually resonates when it gets there.
Ad budgets can vary depending on several factors: your total marketing budget, which platforms you’re using, the size and location of your target audience, and more. Some platforms even have daily minimums of $10 just to run a campaign, so if your budget is tight, those might not be the best fit.
At RBOA, we tailor recommendations based on your budget and goals. We’ll help you determine which platforms to prioritize, how to allocate your monthly spend, and how to reach the right audience effectively.
One thing that sets us apart? Our 0% digital ad commission model. Unlike traditional agencies that take 15% or more from your media spend, we ensure 100% of your ad budget goes straight to the platforms—no hidden cuts. That means more visibility, more clicks, and better ROI for your business.
Campaign length depends on your goals, audience, and message. While a 4 to 6 week campaign can be enough to collect actionable data and begin optimizing results, RBOA works closely with each organization to build a campaign timeline that aligns with their specific needs and calendar.
For example, if you’re an association looking to increase membership but your strongest enrollment push happens in the last half of the year, we won’t just run a one-time ad. We’ll recommend a longer-term strategy that includes early brand-building campaigns, retargeting touchpoints, and a stronger paid media push timed to your peak decision-making window.
Nonprofits often have different priorities. You might run shorter campaigns to promote multiple issues throughout the year, but focus on one key message for an extended period leading up to legislative session. In these cases, we help map out how to build momentum with your audience and how to layer messaging for impact.
No matter your structure, RBOA is not a set-it-and-forget-it ad shop. We coach and collaborate with your team for the full duration of the campaign, making adjustments based on data and advising on messaging shifts that will improve performance.
Yes. Today’s digital platforms offer highly advanced audience targeting tools that allow you to reach the exact people you want to connect with. You can target by location (down to the ZIP code in some cases), age, gender, profession, interests, online behaviors, and even custom data sets like email lists or site visitors.
For example, if you’re trying to reach Florida-based healthcare professionals under age 40, or parents in a specific school district, we can create a campaign that does just that. If you’re a nonprofit focused on legislative advocacy, we can target key decision-makers and engaged voters in districts that matter most to your mission.
At RBOA, we don’t just launch ads—we partner with you to develop the best targeting strategy based on your audience and goals. We’ll help you choose the right platforms (like Meta, LinkedIn, Google, or even Reddit) and refine your messaging to resonate with each audience segment. Whether your audience is statewide, hyper-local, or defined by a unique cause or profession, we’ll guide you on how to reach them as efficiently and effectively as possible.
Success is measured through key performance indicators (KPIs) that align with your campaign goals. These often include impressions (how many people saw your ad), clicks, conversions (such as sign-ups, downloads, or purchases), cost per acquisition (CPA), click-through rate (CTR), and return on ad spend (ROAS).
However, not every campaign has the same definition of success. That’s why RBOA works closely with your team to determine which metrics matter most for your specific objectives. If you’re running a brand awareness campaign, we may focus on reach and engagement. If your goal is membership growth, we’ll optimize for conversions and track how many people complete the sign-up process. For advocacy or education-focused campaigns, we might look at how long users stay on a landing page or whether they take an action like downloading a resource or contacting a legislator.
We provide ongoing performance reports and walk you through the data to make sure everything stays aligned with your goals. As we gather results, we make informed adjustments to improve performance over time and ensure your budget is working as hard as it can.