QR (quick response) codes are popping up everywhere. These 2D square bar codes act as a quick link to any digital content the creator desires. Since anyone can generate a code online, they offer an innovative way for small businesses to promote themselves and develop interactions with their customers.
How can your business or organization leverage QR codes effectively? Before you start generating, take a look at these QR code tricks and treats:
Trick #1: The QR code must be large and clear enough to be scanned.
A QR code that won’t scan is an unpleasant trick to the user. Make sure that your QR code is clear and functioning. Before you publish your code, test it using multiple scanner apps and smart phones.
Trick #2: Optimize your content.
QR codes are mobile-based, and your content should be too. Users are looking for instant rewards or value when they scan your code – so give it to them! If you want people to like you on Facebook, have a mobile site with a “like us” button or a direct link to the mobile Facebook page. Avoid using Flash sites and pages that are difficult to read. The reason QR codes are rising in popularity is because they are simple to use and users want the content they provide. QR code content spreads through sharing more than scanning, so make sure your content is worth passing along!
Trick #3: Tell people what they get for scanning.
QR codes are still considered new technology and people are still learning. By giving them a short explanation or call to action, users are more likely to scan your code.
Trick #4: Get Creative.
QR codes are incredibly flexible. They can lead to videos, photos, contact information or websites. This gives you the opportunity to cater your code to your audience! Do you customers love your daily lunch specials? Create a code with a calendar of the specials! Do they line up for freebies? You can develop an online sweepstakes! The options are endless.
Treat #1: Win a Free Watch!
Tissot Swiss Watches used a QR code for their sweepstake entries. By scanning the code in the store front users were taken to a simple form that entered them in a chance to win a free watch. The opportunity to win kept customers coming to the store throughout the sweepstakes.
Treat #2: Online Shopping While You Wait!
Tesco is a store, similar to Wal-Mart, located throughout Europe and Asia. They wanted to increase their market share – but they didn’t want to open any more stores. The solution? A QR Code Market in the subway! Users could shop and order their food using a smartphone and Tesco would deliver to their home. Check out this video to see how it worked:
Treat #3: QR Code Food.
What’s better than a delicious meal? A delicious meal with an edible QR code! Chef José Duarte of TarantaRestaurant has started creating QR codes using refined squid ink on the plates! The codes take you to an ingredient list (that can be as detailed as who caught your fish and when) and the recipe for creating the dish at home. The code doesn’t just share information, it gives added value to the customers and a memorable experience.
Now it’s your turn! How can you creatively incorporate QR codes into your customers’ experience?