Overview
RB Oppenheim Associates planned pre-opening and grand opening events for three Smashburger locations in Tallahassee as well as one in Destin. The goal was to make local community members aware of the brand and menu offerings. To accomplish this goal, we planned events to engage local business leaders, VIPs, students, Yelpers and the media. We strategically crafted invite lists to target key influencers who would become brand ambassadors through their experiences at the pre-opening events.
RBOA took care of event planning details, such as sending invites and booking entertainment, and media relations activities, such as compiling press kits and following up with media to ensure attendance and coverage. We encouraged social sharing by creating Instagram cut outs, Snapchat geo-filters and step-and-repeat backdrops.
Results by location:
Destin Commons:
- Covered by six key local media and food writers
- VIP event attended by 128 of 130 local VIP community members invited
- Media event attended by 19 media influencers
Village Commons:
- Covered by six key local media and food writers
- Local business event attended by 125 of 189 local community members invited
- VIP event attended by 205 of 257 local VIP community members invited
- Media event attended by 30 media influencers
Magnolia Grove:
- Covered by five key local media and food writers
- Local businesses and schools event attended by 128
- Local businesses and student leaders event attended by 119
- Media event attended by 28 media influencers
- Official Yelp event attended by 30, generated 14 reviews
The Hub:
- Covered by seven key local media and food writers
- Local businesses event attended by 174
- Student leaders event attended by 245
- Media event attended by 27 media influencers
- Official Yelp event attended by 30 generating nine reviews