Overcoming HIPAA compliance hurdles in the medical digital marketing race
In today’s episode, we discuss the challenges that medical professionals and clinics face in executing their digital marketing campaigns and how it relates to HIPAA compliance. We are joined on the show by Lori Hibma from CP Solutions.
Welcome to the Digital Marketing Podcast, hosted by Michael Winn, Chief Digital Officer at Digital Ops. In this episode, Michael speaks with Lori from CP Solutions, who shares her journey into the marketing profession and her focus on helping medical practices navigate digital marketing challenges, especially regarding HIPAA compliance. Lori emphasizes that many physicians, trained in medicine rather than marketing, often struggle to manage their practices’ marketing needs. She discusses the importance of identifying clear business goals, including specific growth targets and ideal patient profiles. The conversation also touches on the complexities of advertising in the medical field, highlighting that specific medical conditions cannot be explicitly mentioned in ads and that retargeting can be particularly tricky due to strict regulations. Overall, the episode aims to equip medical professionals with strategies to effectively market their practices while adhering to compliance requirements.