Morgan Sparks

Morgan Sparks is the Digital Strategy Director at RBOA, where she leads the planning and execution of comprehensive digital campaigns that align with client goals and deliver measurable results. Her responsibilities include developing high-impact strategies across digital communication channels, paid media, and content marketing to drive engagement, awareness, and growth.

With over a decade of experience on both the agency and client side, Morgan brings a deep understanding of brand storytelling, audience targeting, and multi-channel campaign management. Her background includes work in industries such as behavioral healthcare, legal services, insurance, and government affairs. She specializes in blending creative direction with strategic insight to craft campaigns that not only resonate – but perform.

Originally from Birmingham, Alabama, Morgan earned her B.S. in Communication Studies from the University of Alabama. Since relocating to Tallahassee in 2019, she has held key roles in digital advertising and account operations. Her past work has included leading successful digital campaigns, building brand strategies, and driving innovative marketing techniques that resulted in significant client growth.

Outside of the office, Morgan enjoys spending time with her partner and two children, traveling, and cheering on Alabama football. Her leadership, passion for digital strategy, and commitment to client success make her a valuable asset to the RBOA team.