TALLAHASSEE, Fla. – Tallahassee developer Hunter+Harp today was recognized for its outstanding use of digital marketing and social media after receiving the 2013 S.M.A.R.T.E.R. Award at the Tallahassee Technology (TalTech) Alliance’s TechExpo.
Each year, the TalTech Alliance awards one business or organization utilizing social media and digital tools with the Social Media Achieving Real Time Enriched Relations (S.M.A.R.T.E.R.) Award, sponsored by Digital Opps, the digital marketing division of RB Oppenheim Associates, a local integrated marketing firm. Previous winners have included Moore Communications Group, the City of Tallahassee and New Leaf Market.
This year’s award, presented at TalTech’s TechExpo at the Florida State University Turnbull Conference Center, went to Hunter+Harp for its social media work on behalf of several of its properties, including Hotel Duval, Level 8 Lounge, Leroc Bistro, The Front Porch, Midtown Filling Station and Alchemy Speakeasy.
“It is such an honor to be recognized by our peers and know that our two-woman marketing team can make such a strong impact in our community,” said Adrianna Juran, Digital Media and Marketing Manager of Hunter+Harp. “Hunter+Harp’s mission is to engage our customers from a grassroots-style approach, and we are proud of the bond we have created through the Tallahassee area.”
“The impact of social media on a business can be astronomical. Businesses that realize the importance of social media marketing gain a competitive edge in any marketplace,” said Michael Winn, Chief Digital Officer of Digital Opps. “We are excited to recognize those local businesses that embrace new communication technology.”
The S.M.A.R.T.E.R. Award was created in 2010 to recognize area businesses, government entities, associations, not-for-profits or other organizations that are successfully engaging their customers in meaningful dialogue and providing the highest level of service through Facebook, Twitter, Foursquare and other social media platforms.
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The Tallahassee Technology Alliance is a 501(c)(3) not-for-profit association of businesses, academic centers, entrepreneurs and individuals invested in promoting technology-based entrepreneurship, business expansion and innovation in the Capital region. It currently has 250 members representing more than 75 area technology-based companies, institutions and organizations. The TalTech Alliance is the recognized technology roundtable of the Economic Development Council of Tallahassee/Leon County. For more information, visit www.taltech.org
RB Oppenheim Associates and Digital Opps: RB Oppenheim Associates is a full-service marketing, public relations, advertising and digital communications firm specializing in the development and implementation of effective, outcome-driven, results-oriented programs and materials for corporations, associations and technology enterprises. Over the past 27 years, RBOA has won more than 200 awards and honors, including for the state’s best PR program. RBOA’s integrated digital marketing division, Digital Opps, was created in 2011 and officially launched its brand at that year’s TechExpo.
Hunter+Harp: With millions in real estate development, investment and management projects, the Hunter+Harp development group is a driving force behind countless projects and businesses in the Tallahassee community and beyond. Shaping the face of economic growth and ultimately employing nearly 1,000 residents through its projects and investments, Hunter+Harp is owned and operated by businessmen with the proven ability to recognize areas of need in the community and deliver ambitious, successful endeavors. The parent company encompasses a development arm in Hunter+Harp Holdings, LLC, an investment firm in Hunter Harp Capital Partners, LLC, and a management company in Hunter+Harp Hospitality. In addition to their investments and developments, ownership also handles a wealth of federal contracting work done through its company SheltonDean.