Why 2025 Is the Year to Prioritize Video
Let’s not dance around it: video content is dominating. Whether you’re trying to raise awareness, explain your mission, sell a service, or simply show up authentically, video is your golden ticket. And here at RBOA, we’re seeing it deliver results for nonprofits, associations, and small businesses alike.
People are scrolling fast. You’ve got maybe three seconds to grab their attention. A static image might stop them. A good video? It makes them stay.
In 2025, the platforms are rewarding video. The audiences are expecting video. And the brands that show up with smart, intentional, strategic video content? They’re winning.
What We Mean by “Strategic Video” (Not Just Another Reel)
We’re not talking about hopping on every trending audio or dancing in your office (unless that fits your brand—then, by all means). Strategic video means content that is:
- Aligned with your goals
- Tailored to your audience
- Meant to be reused across platforms
- Shot and edited to fit your tone
- Designed to drive awareness, engagement, or action
When we create videos for clients, we always start with one question: What are you trying to achieve? From there, we script, storyboard, and shoot with purpose.
Types of Videos That Are Working Right Now
Here’s a quick breakdown of the video formats we’re recommending to our clients in 2025:
- Mission-Driven Mini Docs (Nonprofits + Associations) – Think 60–90-second videos that show the why behind your work. These are real stories, real emotions, and real impact. They are gold for fundraising, events, and web content.
- Quick Tips + How-Tos (Small Businesses) – Give your audience a reason to keep coming back. A 30-second tip can show off your expertise and solve a problem in one swipe.
- Brand Sizzle Reels – Perfect for associations or businesses that want a polished, evergreen video to introduce who they are and what they do. Great for websites, presentations, and ads.
- Event Recaps – Don’t let all that energy die after the lights go out. We love turning event footage into engaging recap reels that keep the momentum going.
- FAQ Explainers – Tired of answering the same questions? Put them in a video. It builds trust, shows personality, and saves time.
What It Looks Like to Work with Us on Video
At RBOA, we don’t just point a camera and press record. Here’s what our process looks like:
- Discovery: We learn about your goals, audience, and where the video will live.
- Concepting: We explore video formats and styles that will work for you.
- Script + Storyboard: Even informal videos need a roadmap. We help craft the message.
- Shoot Day: Whether it’s one person or a whole team, we direct and produce for comfort and confidence.
- Editing + Distribution: We cut, caption, and format it for all your platforms—and help you launch it strategically.
We make video feel easy, because it should be.
How Small Organizations Can Get Big Results with Video
You don’t need a six-figure budget or a Hollywood set. You just need a clear message, a camera (yes, your phone works), and a partner who knows what they’re doing.
- Nonprofits turn testimonials into year-end campaigns
- Small business owners shoot a month’s worth of content in one day
- Associations rebrand with a powerful video that tells their story
And every time, the response is the same: “I didn’t know it would be this impactful.”
Where to Use Video (Everywhere, Honestly)
If you’re only posting your videos once and calling it a day, you’re missing out. Here’s where we help clients make the most of each piece:
- Instagram Reels and Stories
- LinkedIn posts and header banners
- Website homepages
- Email newsletters
- Event openers
- YouTube channels
- Digital ads
- Internal training
- Fundraising appeals
One video = dozens of uses. That’s smart content.
Not ready to do a full production? Start small.
- Go behind the scenes. People love a peek into your process.
- Show your face. Even one sentence of you talking builds trust.
- Use what you have. Photos + captions + music = an engaging video.
- Batch your content. Film 3–5 short videos at once.
- Call us. We’ll help you map it out without overcomplicating things.
The Wrap
Video isn’t a trend—it’s a tool. And if you’re not using it yet, 2025 is your year to start. At RBOA, we don’t believe in one-size-fits-all. We create videos that speak directly to your audience, fit your budget, and move your mission forward.
Let’s turn your message into motion. You bring the passion—we’ll bring the camera!
RBOA is a digital marketing agency with a 40-year legacy of creativity, smart strategy, and fresh thinking that delivers award-winning communications and successful results. We provide clients with a unique, omnichannel blend of advertising, social media, digital marketing, and web design services.
If you are interested in learning more about digital marketing for your organization, we hope you will reach out to RBOA to schedule an exploratory call.
FAQs
- How long should my videos be? Short and sweet usually wins—15 to 90 seconds is ideal. But if it’s compelling, longer videos can work for YouTube or websites.
- Do I have to be on camera? Not necessarily. We can use voiceovers, photos, graphics, or interviews with others if you prefer.
- Can I use videos we already have? Absolutely. We often re-edit old footage into fresh content for different platforms.
- What’s the ROI on video? It depends on your goals, but we’ve seen increased engagement, higher conversion rates, and better audience retention across the board.
- Is video expensive? It doesn’t have to be. We scale production based on your needs and help you get the most value from every video.