Emotions & Emojis – The Viral Gasoline of Digital Marketing
When developing content for a digital marketing campaign it is important to consider the emotional state of your audience as it relates to your product or service. Deploying contextual creative at scale in your campaign will allow you to connect on a variety of emotional levels. When the market responds to your content on the social web, often it is the emojis that signal the viral potential of the creative. Tune in to learn more.