In 2011, Michael Winn joined RB Oppenheim & Associates (RBOA), a respected and award-winning public relations and communications firm, bringing with him expertise in a revolutionary field: digital marketing. At the time, digital marketing was just beginning to disrupt decades of traditional marketing, PR, and advertising. It challenged conventional wisdom, shifting from broad-based audience outreach to targeted, data-driven strategies. Instead of delivering messages to generalized audiences based solely on age, gender, or location, digital marketing empowered businesses to connect directly with their ideal customers—people actively searching for their products or services. By leveraging online behaviors, interests, and precise demographics, digital marketing transformed communication, driving unmatched results in awareness, engagement, and business growth.
Michael recognized early that this was not just a trend; it was the future. Over the next decade and a half, he wove digital marketing into the core of RBOA’s DNA, growing its digital services and enhancing its ability to meet client needs in a rapidly evolving landscape. When RBOA namesake and founder Rick Oppenheim retired in 2022, Michael purchased the firm, ushering in a new era. Rebranding as RBOA Digitally Driven Marketing, our company cemented its commitment to leading organizations into the future by meeting audiences where they are—online.
At RBOA, being “Digitally Driven” isn’t just a tagline—it’s a philosophy. It represents our commitment to results-driven strategies, adapting to the ever-changing digital landscape, and helping organizations thrive in a world where online connection is paramount.
What does being Digitally Driven mean to us? Read on as our team shares their perspectives on what fuels our passion for this game-changing approach to marketing.
Michael Winn – President and CEO
Marketing has shifted from pushing messages to building relationships. Digitally-driven marketing empowers brands to engage, listen, and create personalized experiences that drive loyalty and brand trust. By fostering authentic relationships, brands cultivate vibrant communities that not only deepen trust but also drive sustainable, long-term growth.
Erica Thaler – Chief Marketing Officer
At RBOA, we excel on the digital stage. Like a real stage production, our campaigns have structure (scripts), costumes (graphics), and a story (campaigns). And like in theatre, our goal is to delight and inspire the audience, so they are moved, or take action, or learn something new. Our mission? Using the tools of “digitally driven marketing” to put our clients in the digital spotlight!
Heather Johnson – Chief Experience Officer
Digitally Driven Marketing is the cool intersection of tech and storytelling, where data meets creativity to spark real connections. It’s about using smart tools to understand what people care about and delivering content that matters to them. No gimmicks—just thoughtful, tech-powered strategies that make brands feel personal, relevant, and impossible to ignore. It’s marketing that evolves with the digital world, staying sharp, fresh, and one step ahead.
Katie Booker – Director of Digital Marketing
To me, “Digitally Driven Marketing” is all about understanding that you need to be online and in multiple places to reach your customers. Our team uses smart tools and creative ideas to help businesses stand out online. At RBOA being Digitally Driven, means we use a mix of strategies with the latest online tech to create meaningful content and results for our clients. As the Director of Digital Marketing, I help handle everything from running social media ads and communicating with clients to boosting online visibility and creating awesome content. It’s about staying sharp, thinking outside the box, and making sure our clients shine in today’s digital world.
Kelly Chamorro – Account Executive
You know, if Darwin were around today, I think he’d look at the way the digital world is evolving and completely lose his marbles. The speed of change online can feel like lightspeed, and staying ahead of it all requires a unique blend of strategy, creativity, and innovation—our little version of E=MC². For me, “Digitally Driven Marketing” is where art meets science. It’s about crafting scroll-stopping campaigns, adapting quickly, leveraging the best tools, and helping clients elevate their brands in a world that’s always online and constantly shifting. It’s evolution—but make it marketing.
Emily Tomczak – Account Executive
“Digitally Driven Marketing” is all about creating vibrant, authentic connections. It’s about meeting your audience where they are and using innovative strategies to engage them in ways that truly resonate. It means understanding their needs, sparking meaningful interactions, and building lasting relationships that go beyond the screen. At its heart, “Digitally Driven Marketing” transforms outreach into connection and creativity into impact.
Alanna Quimby – Account Manager
When I think of “Digitally Driven Marketing,” I think of the perfect balance between art and strategy. It’s about thinking outside the box, tapping into the digital tools at our disposal, and using them to spotlight a client’s purpose creatively. Whether through social media, content, or ads, the goal is always to lift their mission, helping them grow while staying true to their identity.
AnnaGrace Brackin – Account Coordinator
To me, Digitally Driven Marketing means the opportunity to reach audiences that may initially seem out of grasp. With the power of various digital tools and platforms, digital marketing helps to break down geographical barriers and open the door to measurable growth and success. When you adopt Digitally Driven Marketing into your brand objectives, no goal is far out of reach.
The Wrap
The story of RBOA Digitally Driven Marketing is rooted in evolution and foresight. Under Michael Winn’s leadership, the firm embraced digital marketing long before it became the industry standard. This innovative approach fundamentally shifted how businesses communicate, delivering the right message to the right people at the right time. With its rebranding, RBOA continues its legacy of excellence while staying true to its forward-thinking ethos.
RBOA is a digital marketing agency with a 40-year legacy of creativity, smart strategy, and fresh thinking that delivers award-winning communications and successful results. We provide clients with a unique, omnichannel blend of advertising, social media, digital marketing, and web design services.
If you are interested in learning more about digital marketing for your organization, we hope you will reach out to RBOA to schedule an exploratory call.