How Your Brand Can Score Big by Unlocking the Collegiate and Professional Football Fan-base The fan-base of college and professional football teams is one of the most passionate communities a brand can engage and when done correctly can produce not just a BIG win but potentially a championship. Tune in. In this episode, Michael Winn,…
How to Create Your Hurricane Digital Communications Plan As we are right in the center of hurricane season and Hurricane Dorian is heading toward the Florida coast, it is not too late to quickly run through your communications plan. In this episode, we will talk about the various channels and resources needed for creating and…
How to integrate voice search in your business growth and marketing plans for 2020 The wave of voice search and voice-assisted devices continues to grow exponentially. Voice search shopping in 2018 resulted in $2 billion in revenue and it is expected to reach $40 billion by 2022. How can your integrated voice search in your…
Power Charging Your SMS (Text) Marketing Strategy If your brand has not begun to integrate SMS (text messaging) marketing in your overall communications plan, you are falling behind. Did you know that 95% of all text messages are read within 5 minutes! In this episode, we discuss the keys to power charging your SMS marketing…
7 Must-Have Tactics for a Highly Successful Digital Marketing Campaign As we look forward, 2020 is just around the corner. Now is the time to evaluate your digital marketing strategies and tactics for next year. Inside this episode, we discuss the seven must-have tactics to help grow your business in the months ahead. Tune in.…
A Comprehensive Guide to Local SEO + Content Marketing for Maximizing Brand Reach & Influence Many local, regional and national brands overlook the impact of local SEO content marketing and its direct correlation to brand reach and influence. In today’s episode, we discuss several ways brands can maximize local content marketing. Tune in to learn…
Modern Business Growth Hacks Gleaned from Ancient Legends and Myths #toothfairyconfessions With today’s Twitter trending topic of National Tooth Fairy Day, what might we as modern day business owners learn from ancient cultures from across the globe about the symbolic act of loosing a tooth? You might be surprised. Tune in to find out! In…
Publishing Ruthlessly – The Magical Elixir for The Wounded Creative While the majority of our episodes are focused on digital marketing strategies and tactics, today’s episode is slightly different, but connected deeply to those individuals who are literally the walking wounded creatives. There is a magical elixor and it is at your finger tips. You…
Emotions & Emojis – The Viral Gasoline of Digital Marketing When developing content for a digital marketing campaign it is important to consider the emotional state of your audience as it relates to your product or service. Deploying contextual creative at scale in your campaign will allow you to connect on a variety of emotional…