Facebook Updates Its Playbook

Since Google+ made its debut June 28, 2011, there has been a windstorm of posts and articles on the internet about whether Facebook has finally met a worthy opponent. However, at the rate Facebook is evolving, Google+ may have to implement a hurry-up offense just to contend – probably why the once invitation-only platform is public after only…

Guest Post: Foursquare: Do We Need a Virtual Hall Monitor?

by J.C. Milam, chief strategist of Square Pancake and social media specialist for Avenue Eat & Drink. Remember the students back in elementary and middle school who would stand in the hallway between classes wearing a bright vest and identification badge that read something to the effect of “Hall Monitor?”  Their role was simple: police their peers…

HOW TO: Pitch Your Social Event Tent

Whether you’re pitching a reluctant boss or a digitally-confused client on why they should integrate social media into their next event or conference, you’re going to need some strong selling points to show them the “social media light.” While many consider social media a source of entertainment, it has become an important marketing tool that will allow you to measure progress, connect…