3 Simple Ways to Engage Brand Advocates
Brand advocates are your biggest fans. Isn’t it time you showed them some love?
Digital Astroturfing: Is it Worth the Risk?
What would happen to your company if it lost all of its credibility in one fell swoop? Most people remember the demise of Philip Morris Tobacco Company’s credibility when then front group, National Smokers’ Alliance, was exposed. That front group tried to enlist grassroots support, a very powerful marketing tool. It is well known that…
Facebook Updates Its Playbook
Since Google+ made its debut June 28, 2011, there has been a windstorm of posts and articles on the internet about whether Facebook has finally met a worthy opponent. However, at the rate Facebook is evolving, Google+ may have to implement a hurry-up offense just to contend – probably why the once invitation-only platform is public after only…
Social Media School Supplies: Be Prepared!
This school year should be about working smarter, not harder. Stocking up on supplies? Before you head to the store, check out our list of the five best social media school supplies the web has to offer (did we mention they are free?). Glassboard. Take your study group online with Glassboard. This free app gives you…
The Dog Ate My Homework?
You just walked in class and see everyone turning in the assignment you forgot to complete. Think fast! What’s your excuse? Just like the age-old “my dog ate my homework” line wouldn’t be the best to use, there are a lot of bad excuses floating around out there for not incorporating digital strategies into your…
I Just Want To Be Popular
I was not one of the “popular” kids growing up. I was that skinny kid with glasses and braces who hung out with the theater kids and the band geeks and who cried when I lost the all-city spelling bee over the word ambidextrous. Those of you who survived adolescence, pat yourselves on the back.…
REGISTER NOW: Sat. 9/24 ‘The Art of Social Media’ Workshops
The Art of Social Media workshop is back by popular demand! The Council on Culture and Arts (COCA) will host the next two-part workshop on Saturday, September 24: 10:30 a.m.- 12:00 p.m. : Social Media for Beginners 1:00-2:30 p.m. : Advanced Social Media Strategies Join us to learn more about social media and how to…
Class Schedule: Should I take Google+ or Gym?
Right now America’s brightest minds are contemplating the path to their education future. The road ahead is filled with hope and anxiety. What is the object of their emotional turmoil? The dreaded class schedule. So what are their hopes? I hope there’s not a lot of reading.[Sparks] I hope there are some beauties to distract…
Guest Post: Foursquare: Do We Need a Virtual Hall Monitor?
by J.C. Milam, chief strategist of Square Pancake and social media specialist for Avenue Eat & Drink. Remember the students back in elementary and middle school who would stand in the hallway between classes wearing a bright vest and identification badge that read something to the effect of “Hall Monitor?” Their role was simple: police their peers…