Social media feeds off user-generated content. Without active members, social media sites cannot thrive. Throughout the digital revolution, we have seen countless social networks rise to popularity only to fade away in cyberspace: But not all social media sites die off entirely like Friendster did. Some sites refuse to say goodbye, and they march on…
Brand advocates are your biggest fans. Isn’t it time you showed them some love?
What would happen to your company if it lost all of its credibility in one fell swoop? Most people remember the demise of Philip Morris Tobacco Company’s credibility when then front group, National Smokers’ Alliance, was exposed. That front group tried to enlist grassroots support, a very powerful marketing tool. It is well known that…
Since Google+ made its debut June 28, 2011, there has been a windstorm of posts and articles on the internet about whether Facebook has finally met a worthy opponent. However, at the rate Facebook is evolving, Google+ may have to implement a hurry-up offense just to contend – probably why the once invitation-only platform is public after only…
This school year should be about working smarter, not harder. Stocking up on supplies? Before you head to the store, check out our list of the five best social media school supplies the web has to offer (did we mention they are free?). Glassboard. Take your study group online with Glassboard. This free app gives you…
You just walked in class and see everyone turning in the assignment you forgot to complete. Think fast! What’s your excuse? Just like the age-old “my dog ate my homework” line wouldn’t be the best to use, there are a lot of bad excuses floating around out there for not incorporating digital strategies into your…
I was not one of the “popular” kids growing up. I was that skinny kid with glasses and braces who hung out with the theater kids and the band geeks and who cried when I lost the all-city spelling bee over the word ambidextrous. Those of you who survived adolescence, pat yourselves on the back.…
Right now America’s brightest minds are contemplating the path to their education future. The road ahead is filled with hope and anxiety. What is the object of their emotional turmoil? The dreaded class schedule. So what are their hopes? I hope there’s not a lot of reading.[Sparks] I hope there are some beauties to distract…
by J.C. Milam, chief strategist of Square Pancake and social media specialist for Avenue Eat & Drink. Remember the students back in elementary and middle school who would stand in the hallway between classes wearing a bright vest and identification badge that read something to the effect of “Hall Monitor?” Their role was simple: police their peers…