By: Erika Wuelfrath, Account Coordinator Are you dying to know the latest celebrity gossip or haunted by the score of tonight’s big game? If so, Twitter provides a real-time resource for information and contact among users worldwide. This rising social media network invites business professionals, celebrities, fans, and a variety of other users to share…
After signing out of my social media accounts, I often find myself lying in bed tossing and turning. Horrific thoughts race through my head such as: “What if someone posts or tweets something highly offensive,” or “What if one disgruntled customer’s posting turns into an army of negative comments?” Thanks to technology, social media can be…
By: Adrianne Miller, Account Manager Once upon a time (in 1788), our very first president took office, following the unanimous votes of 69 electors and the presumptions of the framers of the Constitution. He was enormously popular and free of opposition. Now fast forward to 1840: It’s William Harrison, the underdog, vs. Martin Van Buren. This political…
By: Aubry Hawks Account Coordinator Just like golf, media pitches take practice. Your pitches have the potential to influence opinions, change behaviors and generate business. With all the different media outlets available, it can be easy to forget the general etiquette when delivering a media pitch. We all know that journalists are busy people and…
By: Madelynn Graham Account Coordinator Since 1896, the modern Olympic Games have evolved substantially from eager citizens waiting for printed results of their country’s best athletes. Olympic coverage started as delayed newsprint, progressed to live radio and television broadcast, and transitioned to the age of the Internet and social media. Spectators now have more options…
By: Madelynn Graham Account Coordinator As social media grows, networks emerge under two major classifications: the journalistic-centered versions of social media that requires users to read the information presented, and the more recently popular visual social media that present information in an image-centric way. These categories reawaken the reading vs. seeing debate. Pinterest (recent statistics…
By: Adrianne Miller, Account Manager Congratulations are in order for an innovative RBOA client! On Monday, June 25, 2012, 1105 Media announced the launch of the 100 percent all-digital format of two premier education publications, T.H.E. Journal (K-12 education) and Campus Technology (higher education). Distribution will begin in August for the newly designed publications, marking…
By: Stephanie Aanstoos, Account Coordinator When first initiating a social media campaign, reaching your target audience can be tricky. It is important to find the most influential people who can become advocates for your brand and bring more followers to you. The five tips below will help you to go about it the right way…
By: Madelynn Graham, Account Coordinator Everyone is talking, texting, tweeting about social media. The internet is saturated with a variety of social networks and many business owners feel lost amongst the myriad of outlets. The major issue faced is no longer “Do I need a Facebook FanPage for my business?” but rather “What do I…