With the rapid adoption of smartphones and tablets across every demographic and socioeconomic class, the importance of ensuring your organizational goals and digital communications are strategically aligned is essential. Understanding connections between the social behaviors on the mobile web today and your carefully crafted campaign messages are the linchpins to achieving your organization’s objectives.
By: Katie Finney, Account Coordinator Social media transformed the marketing toolbox by enabling everyone from high-profile business people to celebrities and teenagers connect with each other. Although the Web seems like uncharted territory where the rules of etiquette and civility don’t matter, PR experts argue that Twitter guidelines are a must, especially for marketing professionals.…
Meaningful connections 05142013 from RBOA_PR Due to the rapid adoption of social media across every demographic and socioeconomic class, it is essential to ensure your organizational goals and digital media activities are strategically aligned. This session will help you understand how to connect the social behaviors on the mobile web today with your carefully crafted…
We are excited to share that one of our clients, FETC, is a finalist in two categories for the 2013 E.X.C.I.T.E. Awards: Best Use of Twitter and Best Application of Content/Education on the Showfloor. We are especially honored because team RBOA manages FETC’s various social media platforms. Fingers crossed that FETC is the big winner on June 19! EXPO Announces…
By: Stephanie Aanstoos, Account Executive Technology is changing the way in which people respond to emergencies, and in recent years, social media has become increasingly important during times of crisis. Social media helped save lives in disaster situations such as the earthquakes in Haiti, the tsunami in Japan and various violent protests in the Middle…
The following are the 10 most popular links tweeted by Digital Opps this year. Number 10: Sarasota Advocate Receives Award At Capitol Event – http://ow.ly/ix4z8 Number 9: 3D Printing Coming to Vending Machine Near You – http://ow.ly/izQGS Number 8: Mobile Internet Devices Will Outnumber Humans this Year – http://ow.ly/hvTBo Number 7: Career Memes of the Week:…
By: Emily Allman, Account Manager Twitter is cutting back. As of February 20th, you’re going have to downsize on your tweets. If you’re tweeting out a URL, you will max out at 118 characters and 117 characters for http links. Twitter claims that the t.co wrapper protects users from malicious sites that spread malware, phishing…
By: Aubry Hawks, Account Executive When you think of Nike, what comes to your mind? For me, it’s words and images of professional athletes like Michael Jordan, outstanding performance, community leaders, quality, strength and Nike’s trademark “swoosh.” These are the things that are engraved in my subconscious. You might ask yourself, “how did they establish…
By: Adrianne Miller, Account Manager Last week, three members of the RBOA team road tripped to Orlando for a client conference, FETC 2013, the content-rich conference that brings education leaders and technology experts together to exchange techniques and strategies for teaching and learning success. The RBOA team was responsible for manning the press room and…