It’s no secret that laughter can be the best medicine. It relaxes your muscles; boosts the immune system and improves resistance to disease; lowers stress hormones; eases anxiety; increases blood flow; and promotes relationship building and bonding. Harnessing the beneficial boost of a belly laugh also can help you connect with your clients, customers and colleagues.
By: Lindsey Andrick Sanders, Account Coordinator Don’t the days of having a company website with only basic contact information seem far away? In fact, the days of MySpace and Facebook are even beginning to seem archaic. If you flip through the apps on your smartphone, you will probably find several social networking apps in addition to…
By Jessica Green, Account Manager The Internet is growing so fast, our attention spans are adapting to keep up the pace. At least, that’s the consensus of various technological experts in a 2012 Pew Study. They say that by 2020, those raised in today’s always-online environment will be more knowledgeable, but lacking when it comes…
By Ruben Betancourt Guest Blogger For anyone wishing to catch the attention of millions of people, Instagram, which is easy to use and provides its users a great opportunity to exercise their creativity, is an excellent platform to lead traffic to a particular product or service. Launched in October 2010, Instagram, the online photo-sharing and…
With the rapid adoption of smartphones and tablets across every demographic and socioeconomic class, the importance of ensuring your organizational goals and digital communications are strategically aligned is essential. Understanding connections between the social behaviors on the mobile web today and your carefully crafted campaign messages are the linchpins to achieving your organization’s objectives.
By: Katie Finney, Account Coordinator Social media transformed the marketing toolbox by enabling everyone from high-profile business people to celebrities and teenagers connect with each other. Although the Web seems like uncharted territory where the rules of etiquette and civility don’t matter, PR experts argue that Twitter guidelines are a must, especially for marketing professionals.…
Meaningful connections 05142013 from RBOA_PR Due to the rapid adoption of social media across every demographic and socioeconomic class, it is essential to ensure your organizational goals and digital media activities are strategically aligned. This session will help you understand how to connect the social behaviors on the mobile web today with your carefully crafted…
We are excited to share that one of our clients, FETC, is a finalist in two categories for the 2013 E.X.C.I.T.E. Awards: Best Use of Twitter and Best Application of Content/Education on the Showfloor. We are especially honored because team RBOA manages FETC’s various social media platforms. Fingers crossed that FETC is the big winner on June 19! EXPO Announces…
By: Stephanie Aanstoos, Account Executive Technology is changing the way in which people respond to emergencies, and in recent years, social media has become increasingly important during times of crisis. Social media helped save lives in disaster situations such as the earthquakes in Haiti, the tsunami in Japan and various violent protests in the Middle…