Digital Opps presents at the 2014 Capital Events Tradeshow

Come visit Digital Opps Tuesday, May 20, at the #CETradeshow at the FSU University Center Club. This tradeshow is designed to help event planners tackle integrating technology with event management. Qualified event planners may attend for free –  learn how through the links below. The #CETradeshow will feature five free education classes and 45 of…

Tallahassee Democrat Wins 2014 S.M.A.R.T.E.R. Award

The Tallahassee Democrat was recognized today for its outstanding use of digital marketing and social media after receiving the 2014 S.M.A.R.T.E.R. Award at the Tallahassee Technology (TalTech) Alliance’s TechExpo. Each year, the TalTech Alliance awards one business or organization utilizing social media and digital tools with the Social Media Achieving Real Time Enriched Relations (S.M.A.R.T.E.R.)…

5 Tips for Using Humor to Engage Your Audience

It’s no secret that laughter can be the best medicine. It relaxes your muscles; boosts the immune system and improves resistance to disease; lowers stress hormones; eases anxiety; increases blood flow; and promotes relationship building and bonding. Harnessing the beneficial boost of a belly laugh also can help you connect with your clients, customers and colleagues.

Going Mobile: Optimizing Your Digital Communications

With the rapid adoption of smartphones and tablets across every demographic and socioeconomic class, the importance of ensuring your organizational goals and digital communications are strategically aligned is essential. Understanding connections between the social behaviors on the mobile web today and your carefully crafted campaign messages are the linchpins to achieving your organization’s objectives.

Twitter Etiquette 101: Wait, there are rules?

By: Katie Finney, Account Coordinator Social media transformed the marketing toolbox by enabling everyone from high-profile business people to celebrities and teenagers connect with each other. Although the Web seems like uncharted territory where the rules of etiquette and civility don’t matter, PR experts argue that Twitter guidelines are a must, especially for marketing professionals.…