We are taught to hope for the best, plan for the worst, and prepare to be surprised. Social media monitoring is no exception. If you’re rolling your eyes at this idea, let’s consider what social media really is— an ever-changing, free-flowing forum of conversations. This openness, as most of us know, is a double-edged sword.…
If PR firms had their own list of Ten Commandments, Thou shall not withhold thy client’s identity would be number one and Thou shall not smear thy client’s competitors would be number two. No wonder, then, that global PR firm Burson-Marsteller caused an industry uproar when it confirmed yesterday that it was secretly hired to…
More than 17.6 million U.S. citizens – one in 12 – abuse alcohol or are alcohol dependent. When we hear the phrase “alcohol abuse” we often think about issues like alcoholism, drunk driving and underage drinking. If you’ve been following state politics, cuts to Florida’s substance abuse programs may even come to mind. Less talked about are those…