Video Blog: What’s Your Digital Game Plan?
What do you think makes for a winning game plan? Michael Winn shares his opinion in our first video blog:
Spreading the Love with Promotional Products
Good swag can increase consumer awareness, web traffic and sales. Good swag gets customers interested in your product. Great swag gets people talking about and mentioning your company to colleagues, clients and friends.
Here are our tips for getting the most out of your promotional items:
Facebook Timeline for Brands: What You Should Know
Facebook’s Timeline has been the topic of many social media discussions for months, and today the site finally brought the Timeline preview to brand pages. While the Timeline feature is not loved by everyone, all pages will be switched to the Timeline on March 30, 2012. Here at RBOA and Digital Opps, we believe it…
You Don’t Know Jack About Integrated Marketing
by Diana Lewis, Account Coordinator Advertising and PR, two completely separate entities? Here at RBOA, we don’t think so, but the co-founder of Peppercom Strategic Communications Firm divided the two as if they were oil and vinegar in a recent blog post called “You Don’t Know Jack About PR.” The blog focused on…
Building Mutual Relationships on Twitter
By: Dara Cohen, Account Coordinator When I began at RBOA, one of my first tasks was to create social media accounts for a new business in town, Gulf Coast Dermatology of Tallahassee. I quickly realized it didn’t matter how many Twitter followers we had if only five of them were interactive, so I decided to look for…
Giving YouTube the Love it Deserves
by Diana Lewis Account Coordinator With all the buzz about Facebook, Twitter, Pinterest and other social networks, many people haven’t noticed the improvements and new face of YouTube. From your favorite sports highlights and dance competitions to make-up tutorials, science experiments and even movies, we all know there’s a lot of great stuff on YouTube. But, YouTube has updated and upgraded…
Behavioral Health Experts Host Inaugural Science Summit
TALLAHASSEE, Fla. — Mental health and substance abuse experts and advocates are convening today for Florida’s first statewide Mental Health and Addiction Disorders Science Summit. Legislators, state agency executives, community providers, members of the media and other state leaders have been invited to learn the medical dynamics of mental health and addiction disorders and the…
Social Cities: Connecting Communities in the Digital Domain
Reprinted with permission from Quality Cities, published by the Florida League of Cities. Cities thrive when they are “connected” communities. A connected community is one in which residents are informed, feel a sense of place and are able to contribute ideas for growth. Social networks are perfect partners in a local government’s mission to…
WANTED: Account Manager to Join the RBOA Team!
RB Oppenheim Associates is seeking a sharp, creative, team-oriented professional for account manager. Requires strong writing & editing skills; counseling & strategic thinking; social media & digital marketing savvy; organized & detail-oriented; a team-player (but able to work independently); self-starter & good juggler/multi-tasker; energetic & motivated; good sense & instincts; ability to read (and influence)…