By: Erika Wuelfrath, Account Coordinator For years, Thanksgiving has been celebrated as a holiday where families and friends gather around the table and share a meal while spending quality time together. As most of us still continue this annual tradition, the Thanksgiving holiday has taken on a new meaning—shopping. The holiday season is swarmed with…
By: Adrianne Miller, Account Manager It’s the most wonderful time of the year . . .according to the music streaming through all shopping centers, restaurants and waiting rooms. As soon as the Halloween costumes make their way to the clearance aisle, Thanksgiving and Christmas decorations, music and advertisements come flooding in. Tis the season for…
By: Aubry Hawks, Account Coordinator Whether you are a PR pro or a PR novice, it’s crucial to find ways to stay competitive within the professional world. As a freshly picked PR professional, I have discovered how competitive this field of work truly is. I have found this out first hand, while going to interviews or applying…
By: Stephanie Aanstoos, Account Executive You want more page views, subscribers, followers and fans, right? Well, if you can get something to go viral online, you’re guaranteed to increase your online traffic. The question is: how exactly can you get your message to go viral? I know, we’ve all grown weary of politics by now, but…
By: Erika Wuelfrath, Account Coordinator Are you planning on voting this year? Do you know who you are voting for? If not, you are not alone. Tomorrow’s election will indefinitely mark one of the closest elections in recent history, due to the impressive incorporation of new technological campaign efforts. A recent survey indicates that approximately…
By: Adrianne Miller, Account Manager While errors are commonplace to human nature, the occasional public relations blunder generally results in a higher magnitude of consequence than your everyday faux pas. When PR professionals fail, they fail publicly. Imagine making a judgment error that erupts into an epic failure, recognized by all. Feelings of dread, miserable nausea and heightened…
By: Erika Wuelfrath, Account Coordinator Are you dying to know the latest celebrity gossip or haunted by the score of tonight’s big game? If so, Twitter provides a real-time resource for information and contact among users worldwide. This rising social media network invites business professionals, celebrities, fans, and a variety of other users to share…
By: Stephanie Aanstoos, Account Executive I’ve learned a lot throughout my first agency experience here at RB Oppenheim Associates about Public Relations and marketing practitioners. Many “scary but true” similarities unite those who have chosen this profession. After all, ‘PR Executive’ consistently ranks as one of the most stressful jobs in America, so you’ve got to be…
After signing out of my social media accounts, I often find myself lying in bed tossing and turning. Horrific thoughts race through my head such as: “What if someone posts or tweets something highly offensive,” or “What if one disgruntled customer’s posting turns into an army of negative comments?” Thanks to technology, social media can be…