Florida’s 3rd-Grade Reading Scores: A Call for Support Third-grade reading proficiency is one of the most critical indicators of a child’s long-term academic success—yet in Florida, too many students are falling behind. Recent statewide data shows that nearly half of Florida’s 3rd graders are not reading at grade level, a statistic that raises serious concerns…
What Is Retargeting and Why Should You Care? Ever visited a website to browse, clicked around a little, and then suddenly started seeing ads for that brand everywhere? That’s retargeting. And when it’s done well, it’s not annoying—it’s effective. Retargeting (also called remarketing) is an innovative digital strategy that helps you reconnect with people who…
What Is Geofencing and Why Does It Matter? Geofencing is a powerful digital marketing tool that enables you to deliver targeted ads to individuals based on their physical location. By drawing a virtual boundary around a specific area—like a stadium, conference center, storefront, or even a zip code—you can target mobile devices within that zone…
Written By: Emily Tomczak, Account Executive After spending two weeks exploring Japan, I collected mental notes about the fascinating marketing approaches I encountered. As someone who lives and breathes marketing strategy daily, it was impossible not to notice how Japanese advertising differs from what we’re accustomed to in Western markets. While my trip wasn’t focused…
Understanding the Shift: From SEO to AEO Don’t look now, but traditional Search Engine Optimization (SEO) is no longer sufficient. The emergence of AI-powered search engines like ChatGPT, Microsoft Copilot, and Perplexity AI has transformed how users seek information. These platforms prioritize delivering direct, concise answers over listing multiple website links. This shift has given…
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What Are Meta’s Special Ad Categories? Meta’s Special Ad Categories were introduced to prevent discrimination in areas where ads can impact people’s lives, like housing, employment, and credit. But what started as a targeted compliance measure has now evolved into something broader and more complex. If you’re running ads that touch on sensitive areas—anything from…
Your Conference Doesn’t Start at the Registration Table We always remind our clients: conferences don’t just happen in person anymore. Your digital presence before, during, and after an event can dramatically expand your reach. Whether you’re attending as a speaker, exhibitor, or guest, your social media channels should be part of your pre-event checklist. Why?…
It’s Not About the Pitch. It’s About the Fit. If you’re searching for a marketing agency, chances are you’re not looking for flashy proposals or clever slogans. You’re looking for a partner who gets it. Someone who takes time to understand your mission, works alongside your team, and builds a plan from what you value,…