Quick Summary Think of SEO as the new yellow pages—only smarter, faster, and more competitive. If your business isn’t showing up on page one of Google or in AI-powered search results, you’re practically invisible. SEO builds trust, boosts visibility, and drives real customers to your website. From local searches to AI-driven answers, investing in SEO…
Quick Summary: What You’ll Learn About Hiring a Digital Marketing Agency Hiring a digital marketing agency gives you more than ads or posts; it’s like adding an entire marketing department without the overhead. From strategists, designers, and SEO experts to video producers, ad managers, and copywriters, an agency brings every skill you need under one…
Check out the August 2025 Edition of the RBOA monthly newsletter! Click here to read. To sign up to get RBOA’s monthly newsletters, click here.
Blink and You’ll Miss It Welcome to the age of the scroll. In the time it takes to microwave a cup of coffee, your potential customer has decided whether to follow you, buy from you, or keep moving. And what’s driving this instant decision-making? Video. More specifically, short-form video. From YouTube Shorts to Instagram Reels…
Why First Impressions Start (and Often End) on Your Landing Page If your website is your digital storefront, your landing page is the engaging window display that either draws people in or repels them. Think about the last time you clicked an ad or email link. Did the page you landed on feel like it…
Why TikTok Deserves a Spot in Your Marketing Strategy TikTok is no longer just a platform for teenagers and trending dances. It’s become one of the fastest-growing digital spaces for storytelling, education, brand discovery, and buying behavior. With over 1 billion active users and skyrocketing engagement rates, TikTok is influencing how people think, shop, vote,…
Check out the July 2025 Edition of the RBOA monthly newsletter! Click here to read. To sign up to get RBOA’s monthly newsletters, click here.
Florida’s 3rd-Grade Reading Scores: A Call for Support Third-grade reading proficiency is one of the most critical indicators of a child’s long-term academic success—yet in Florida, too many students are falling behind. Recent statewide data shows that nearly half of Florida’s 3rd graders are not reading at grade level, a statistic that raises serious concerns…
What Is Retargeting and Why Should You Care? Ever visited a website to browse, clicked around a little, and then suddenly started seeing ads for that brand everywhere? That’s retargeting. And when it’s done well, it’s not annoying—it’s effective. Retargeting (also called remarketing) is an innovative digital strategy that helps you reconnect with people who…