In 2011, Michael Winn joined RB Oppenheim & Associates (RBOA), a respected and award-winning public relations and communications firm, bringing with him expertise in a revolutionary field: digital marketing. At the time, digital marketing was just beginning to disrupt decades of traditional marketing, PR, and advertising. It challenged conventional wisdom, shifting from broad-based audience outreach…
Businesses often focus their advertising efforts on the giants—Google, Facebook, and Instagram. While these platforms are highly effective, they can also be competitive and costly, especially for smaller businesses. However, a growing number of unconventional advertising platforms offer unique ways to engage with target audiences, often at a fraction of the cost. In this blog,…
Instagram, with its ever-evolving landscape, has become more than just a photo-sharing platform; it’s a dynamic space for businesses, influencers, and creators to showcase their brands, personalities, and products. One of the most powerful tools to emerge in recent years is the **pinned post** feature, a game-changer that lets you strategically control the first impression…
Search Engine Optimization (SEO) is a critical strategy for ensuring your website ranks well on search engines like Google. While there are many components to SEO, internal and external linking are two often overlooked strategies that can significantly boost your site’s visibility. Done right, linking can enhance user experience, build authority, and improve your search…
A landing page is often the first impression your website visitors have of your business. Unfortunately, many landing pages are riddled with mistakes, leading to high bounce rates and low conversions, which could mean visitors aren’t taking the desired actions. Whether your goal is to have them fill out a form, download a resource, sign…
In digital marketing one truth remains constant: great content is only as effective as the audience it reaches. Social media has become the bustling metropolis of the digital age, where millions of users gather to share, engage, and, most importantly for marketers, spend money. But with the sheer volume of content vying for attention, how…
The holiday season is upon us, and with it comes the perfect opportunity to connect with your audience in a festive and memorable way. But with everyone vying for attention during this bustling time, how can your social media posts stand out from the crowd? At our digital marketing agency, we’ve mastered the art of…
While navigating the crowded digital marketing space, businesses continually seek strategies to enhance their online visibility and drive traffic. Among the myriad of tactics available, blogging remains a cornerstone of effective SEO and content marketing. As a digital marketing agency, we often encounter skepticism about the relevance of blogging in today’s fast-evolving digital environment. This…
In 2024, cyber threats are more sophisticated than ever, and every business or non-profit organization needs to ensure its website is properly secured. Websites are not just digital storefronts—they hold sensitive data, customer information, and other valuable assets. A single security breach can lead to significant financial loss, reputational damage, and legal consequences. This blog…