We track what matters and show you what’s working.
Social media analytics are more than numbers. They are insight into what connects, what converts, and how your marketing drives real results.
At RBOA, we help you understand your performance through clear, actionable reporting that connects the dots between your goals and your growth.
Social media analytics involves collecting and analyzing data from your platforms to measure how your content and campaigns are performing. It’s how we translate likes, clicks, and comments into real marketing insights.
Social media reporting turns those insights into easy-to-understand summaries that show what is working and where to improve.
At RBOA, we build custom digital marketing reports that go beyond charts and metrics. Each report helps you see the full picture of your marketing performance so you can make informed decisions that drive your organization forward.
Analytics show the real value of your marketing efforts. They help you:
Optimize your strategy over time for better performance and budget efficiency.
For small businesses, analytics can show which types of posts lead to website traffic or sales. For nonprofits, they reveal which campaigns inspire donations or volunteer signups. For associations, analytics show which member content and communications build engagement.
Analytics connect creativity with outcomes so you know what truly drives impact.
At RBOA, we believe analytics are only valuable when they are understood and acted upon.
That is why we make reporting a collaborative, transparent process.
Here’s what sets our approach apart:
This ongoing collaboration makes analytics not just a report but a roadmap for better results.
Social media analytics help you see how your marketing contributes to your larger goals. They connect daily engagement to meaningful outcomes like revenue growth, membership signups, donations, or brand awareness.
For example, analytics can show how a Facebook ad drives website visits, how a LinkedIn post builds credibility, or how an Instagram video increases engagement.
At RBOA, we connect each metric to your business objectives so you can see the direct impact of your investment.
RBOA tracks a full range of key performance indicators (KPIs) across your social platforms, including:
We tailor each report to your goals, ensuring you see the metrics that actually matter to your organization, not just vanity numbers.
The right KPIs depend on what success looks like for your organization.
RBOA helps you identify the KPIs that align with your mission and marketing objectives so every report is tied to results that matter to you.
We provide monthly or quarterly digital marketing reports, depending on your campaign volume and preferences.
Monthly reports are ideal for businesses or organizations running ongoing ad campaigns or frequent social activity. Quarterly reports provide a broader performance overview for clients with more seasonal activity.
Each report is paired with a meeting where we review the results together, share insights, and recommend optimizations based on what we’re seeing in the data.
Our goal is to make analytics approachable. Each report is built for clarity and context, not complexity.
We use simple visuals, summaries, and side-by-side comparisons so you can quickly see trends and results. During our review meetings, we explain what each metric means, answer your questions, and provide actionable recommendations.
This process helps clients feel informed and confident about their marketing without needing to be data experts.