TALLAHASSEE, Fla. – The Tallahassee Technology (TalTech) Alliance will award one business or organization utilizing social media with the Social Media Achieving Real Time Enriched Relations (S.M.A.R.T.E.R.) Award, sponsored by Digital Opps, at TalTech’s TechExpo 2012 on May 10.

Nominations are now being accepted for the third annual Tallahassee S.M.A.R.T.E.R. Award. The award is sponsored by Digital Opps, the digital marketing division of RB Oppenheim Associates, a local integrated marketing firm.

“Social media marketing is a key component of an organization’s success,” said Michael Winn, chief digital officer of Digital Opps. “We are excited to recognize those local businesses that embrace new communication technology.”

The S.M.A.R.T.E.R. Award was created in 2010 to recognize area businesses, government entities, associations, not-for-profits or other organizations that are successfully engaging their customers in meaningful dialogue and providing the highest level of service through Facebook, Twitter, Foursquare and other social media platforms.

Last year, the City of Tallahassee won the award. The city won based on its comprehensive and creative use of social media to generate real-time content.

This year’s winner will be announced by Digital Opps at the TechExpo 2012 lunch, scheduled for May 10, at 12:45 p.m., at the Florida State University Turnbull Conference Center. The deadline for entries is May 4 at 5 p.m. Visit www.rboa.com/smarter to submit a nomination.

 ###

The Tallahassee Technology Alliance

The Tallahassee Technology Alliance is a 501(c)(3) not-for-profit association of businesses, academic centers, entrepreneurs and individuals invested in promoting technology-based entrepreneurship, business expansion and innovation in the Capital region.  It currently has 250 members representing more than 75 area technology-based companies, institutions and organizations. The TalTech Alliance is the recognized technology roundtable of the Economic Development Council of Tallahassee/Leon County. For more information, visit www.taltech.org

RB Oppenheim Associates and Digital Opps

RB Oppenheim Associates is a full-service marketing, public relations, advertising and digital communications firm specializing in the development and implementation of effective, outcome-driven, results-oriented programs and materials for corporations, associations and technology enterprises.  Over the past 26 years, RBOA has won over 200 awards and honors, including for the state’s best PR program.