Retargeting ads are a powerful way to reconnect with people who have already shown interest in your brand. These ads help turn missed opportunities into meaningful results by re-engaging users who visited your website, clicked an ad, or interacted with your content.
RBOA builds effective retargeting ad campaigns designed to increase conversions, improve visibility, and keep your organization top of mind.
Retargeting ads, also known as remarketing ads, are digital ads that appear for users after they have interacted with your business. These ads display on websites, apps, and social platforms that your audience continues to visit after leaving your site.
This strategy helps guide interested users back to your website to complete actions such as making a purchase, registering for an event, or submitting a form.
Retargeting ads allow you to reach some of your most valuable audiences, including:
Retargeting works well for both commercial and mission-driven organizations. Whether your goal is more purchases, leads, signups, or donations, retargeting brings back users who are already familiar with your message.
Retargeting ads can appear across a wide range of platforms including:
These ads may appear as banners, native placements, pre-roll video, or social media posts. Each placement is part of a broader strategy to keep your brand visible and consistent.
Most agencies treat retargeting as an afterthought. At RBOA, it’s a core part of a full-funnel strategy. We don’t just set up your retargeting audiences—we coach you on what those users need to see next to take action. Our creative is purpose-built for warm audiences, and we report on performance in plain terms so you can clearly see what’s working and why.
Our team manages the full lifecycle of retargeting campaigns, from strategy and creative development to setup, optimization, and reporting. We focus on delivering real value by:
We work closely with small businesses, nonprofits, and government-focused organizations that need to reach the right people efficiently and effectively.
Ready to maximize the impact of your digital advertising?
Contact RBOA today to build a custom retargeting strategy tailored to your goals and audience.