What should an emergency SEO strategic plan include in 2020? Here’s the 12 point checklist!
Why is SEO so important right now? Why should your business pay close attention to SEO in 2020? As a result of COVID-19, more people are turning to the internet to find answers to their questions. In this episode, we review the 12 point checklist for an emergency SEO strategies plan. Tune in to learn more.
In this episode of the digital marketing podcast, Michael Winn, Chief Digital Officer of R Oppenheim Associates, discusses essential components of an emergency SEO strategy, especially in light of increased online activity due to COVID-19. He highlights the importance of adapting to changing digital landscapes and offers a 12-point checklist aimed at local businesses.
Key initial steps include ensuring your website is listed in local directories, completing your Google My Business profile, and writing short Google posts linking back to your website. He emphasizes the value of maintaining accurate information across various online platforms, particularly using tools like Yext to manage directory listings. The podcast also encourages ongoing engagement with customers through regular updates and posts on Google My Business. By following these strategies, businesses can improve their online visibility and readiness for future changes in the digital environment.