Strategies and tactics from Brightcove for optimizing your 2020 video marketing campaigns
In today’s episode we are joined by Lauren Barry, Senior Product Marketing Manager from Brightcove to discuss the game-changing opportunities in managing and analyzing video campaign data across multiple platforms in order to effectively measure your campaign results.
https://martechtoday.com/brightcove-launches-all-in-one-video-campaign-app-237978
Michael Winn, Chief Digital Officer at Digital Ops, introduces the Digital Marketing Podcast, welcoming Lauren Berry, Senior Product Marketing Manager at Brightcove. They discuss Brightcove’s newly launched Video Campaign App, which simplifies video campaign management and analytics. Lauren shares insights from a design thinking program conducted with various marketers, emphasizing how customer feedback shaped the app’s development. The conversation highlights three critical elements for successful video campaigns: having a clear strategy, optimizing video content for the specific platform, and outlining key talking points to ensure effective messaging. Lauren emphasizes the importance of video in marketing, addressing common misconceptions about its cost and complexity. She encourages leveraging accessible tools, like smartphones, to create impactful video content. Overall, the discussion underscores the growing significance of video marketing and provides practical tips for businesses of all sizes to enhance their video strategies.