Why your digital marketing isn’t converting and the 5 steps to fix it
Many brands have become frustrated by the low conversion rates of their digital marketing campaigns. In this episode, we discuss the five steps brands can take to help improve those conversion rates. Tune in to learn more.
In this episode of the Digital Marketing Podcast, Michael Winn, Chief Digital Officer at RB Oppenheim Associates, discusses common issues businesses face with digital marketing conversions. Many companies report that their digital marketing efforts do not yield the expected results, often because they overlook the consideration stage of the buying process. While marketers have adapted to using digital channels for awareness, they frequently neglect the important information consumers seek when making decisions. Consumers today have access to a wealth of resources, including online reviews, comparisons, and video demonstrations, which they use to alleviate their fears of making poor purchasing decisions. To improve conversion rates, businesses must understand consumer behavior during this critical phase and tailor their marketing strategies accordingly. This includes addressing the fears of overpaying, buying the wrong item, and making an uninformed choice, thereby enhancing the overall customer experience.