What the heck is O.T.T.? “Over-the-top” describes a device or a service that is used to stream digital content to any device (TV, tablet, phone or laptop). How does it fit into your marketing plan? Understand who streams, how ads are delivered, challenges of OTT advertising and how to be ready to reach your audience who stream rather than watch via cable/satellite. Tell your story in 15, 30 and 60 sec format and connect with emotions of audience to your product/service industry and consider the shows/programs they watch in your creative. #digitalappetizer #virtuallunchandlearn Digital Opps