The Fantastic 4: How to Assemble a Super Hero Digital Marketing Team
Imagine your company is captured in a dark cave of declining sales and loss of market share. You need to assemble a team of super heroes to rescue you from situation. What would that team look like and what special powers should they have? Tune in.
In this podcast, Michael Winn, Chief Digital Officer at RB Oppenheim Associates, discusses how to assemble a “Fantastic Four” digital marketing team to rejuvenate struggling businesses. He emphasizes the importance of having four key roles:
- Web Developer: Essential for creating a stable digital architecture, serving as the hub for all content types—audio, video, and written.
- Marketer: A strategist who analyzes consumer behavior and develops engagement tactics to influence target audiences effectively.
- Storyteller: A skilled narrative creator who can engage customers emotionally and foster empathy through compelling brand stories.
- Designer: Vital for producing captivating visuals that communicate without words and enhance the overall brand experience.
Winn also highlights the need for a strategic leader, akin to Nick Fury, who can integrate these elements into a cohesive plan that prioritizes customer experience before technology.