How Your Brand Can Score Big by Unlocking the Collegiate and Professional Football Fan-base
The fan-base of college and professional football teams is one of the most passionate communities a brand can engage and when done correctly can produce not just a BIG win but potentially a championship. Tune in.
In this episode, Michael Winn, Chief Digital Officer of Digital Ops, explores how brands can engage with the collegiate and professional football fan base to boost visibility and sales. With millions captivated by football from August to February, brands have a unique opportunity to connect with fans—53% of NFL fans are male, 47% are female, and the average household income is $94,000.
Wynn emphasizes the importance of authentic engagement over traditional advertisements. Brands should focus on creating genuine experiences that resonate with fans’ passions, such as documenting game-day outings or hosting player interviews. By thinking like media companies, brands can build meaningful narratives that celebrate local football culture and engage audiences through social media. Ultimately, he encourages brands to seize the opportunity to connect with one of America’s largest and most passionate fan bases for significant brand lift during the football season.