Smartphone sales went up 72.1% from 2009 to 2010 and the jump to 2011 doesn’t seem to be slowing down. With the world depending on smart phones more and more each day, which apps are the best ones to have while you’re on-the-go? Here is our list of 10 apps no smartphone user should leave…
Whether you’re pitching a reluctant boss or a digitally-confused client on why they should integrate social media into their next event or conference, you’re going to need some strong selling points to show them the “social media light.” While many consider social media a source of entertainment, it has become an important marketing tool that will allow you to measure progress, connect…
As we prepare for Saturday’s “The Art of Social Media” workshop presented by COCA, we’re discovering awesome ways that artists are using QR codes. The following ideas were so creative that we had to compile and share them with you! Zoo Records “Hidden Sound” Independent musicians in Hong Kong wanted to expose the public to their…
What would you do if your Facebook account was suspended or shut down tomorrow? Robert Scoble, of Building43, found out very quickly how Facebook can completely wipe you off the Facebook map. If you are a local business, organization, company, brand, product, entertainment, cause or community with a Facebook profile (not a Facebook Page) for…
If you’re not using social media to build relationships and promote your art and activities you’re missing out! If you have a Facebook page or Twitter account and want to expand your reach and market in new ways, this workshop is for you. RBOA’s Erin Schmidt and Michael Winn will teach you how to use social…
From eConsultancy.com 1. Blogging is good for your organic SEO. The main benefit of a blog in terms of search engine optimization (SEO) is that it builds backlinks to your pages. If your content is good then people will discuss and share it, creating links to your pages on their websites, their own blogs and through…
From driving hybrid cars to using less paper products, people everywhere are using the power of the purse to live a more sustainable life. As more consumers base purchasing decisions on their environmental impact, savvy corporations and small businesses are responding by incorporating green marketing strategies to boost their street credibility — and their profit…
We are taught to hope for the best, plan for the worst, and prepare to be surprised. Social media monitoring is no exception. If you’re rolling your eyes at this idea, let’s consider what social media really is— an ever-changing, free-flowing forum of conversations. This openness, as most of us know, is a double-edged sword.…