How Can Small Businesses Compete with Fortune 500 Brands? The 100x Factor In the 1940’s, there was a shift in consumer media consumption from the radio to the TV. Some brands made the jump some did not. Those who did not make the shift suffered significant brand loss. The shift from the TV to the…
A Prime Day for Stranger Things: The Formula for Building Pillars of Brand Profit What can your brand learn from Amazon’s Prime Day and Netflix’s end goal with it’s most watched series Stranger Things? In this episode, we take a look at the consumer motivations behind purchasing products and consuming content. These motivations are the…
Time to Close Your Business in 2019 or Invest in the Internet-based Consumer-driven Mobile-optimized Eco-system. Some of the most recognized brands have closed stores in more than 7,000 locations in 2019! Brands like CVS, Toys R Us, Macy’s, JCPenny’s, Abercrombie & Fitch, Sears, Gap, Pier 1, Winn-Dixie and many others have been forced to layoff…
LinkedIn Learning: The Disruption in Higher Ed & The Best $576 Business Growth Hack of 2019-2020 For businesses looking for a competitive edge in 2019-2020, take a look into LinkedIn’s Premium Business subscription which includes unlimited access to over 100,000 online courses taught by more than 800 industry thought leaders. In February of 2019, Standford…
Perfecting the Middle of the Funnel Content Marketing & Reaching 6,000 Podcast Downloads! Understanding the “Middle of the Funnel” and the type of content needed to engage your audience is critical to building brand trust and new client relationships. Podcasts and video series are just one form of middle of funnel content. Celebrate with us…
The Social Web Effect of 2020 – Gleaning Insight from Russian Facebook Ads of 2016. Part 3 of 3 Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the…
The Social Web Effect of 2020 – Gleaning Insight from Russian Facebook Ads of 2016. Part 2 of 3 Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the…
The Social Web Effect of 2020 – Gleaning Insight from Russian Facebook Ads of 2016. Part 1 of 3 Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the…
This isn’t 1980, so why is your marketing strategy still sailing on The Love Boat? Remember when you couldn’t wait to watch the newest episode of your favorite TV show? Remember when you only had one shot at creating the most memorable ad creative and hoping that your ad agency bought the best placement (TV…