Why TikTok Deserves a Spot in Your Marketing Strategy TikTok is no longer just a platform for teenagers and trending dances. It’s become one of the fastest-growing digital spaces for storytelling, education, brand discovery, and buying behavior. With over 1 billion active users and skyrocketing engagement rates, TikTok is influencing how people think, shop, vote,…
What Are Meta’s Special Ad Categories? Meta’s Special Ad Categories were introduced to prevent discrimination in areas where ads can impact people’s lives, like housing, employment, and credit. But what started as a targeted compliance measure has now evolved into something broader and more complex. If you’re running ads that touch on sensitive areas—anything from…
Your Conference Doesn’t Start at the Registration Table We always remind our clients: conferences don’t just happen in person anymore. Your digital presence before, during, and after an event can dramatically expand your reach. Whether you’re attending as a speaker, exhibitor, or guest, your social media channels should be part of your pre-event checklist. Why?…
Why Balance Matters in Social Media Marketing At RBOA, we talk a lot about balance. Why? Because social media shouldn’t be all sales, all the time—and it shouldn’t be all fluff, either. If you’re only promoting your products or services, you’re going to lose your audience’s interest. But if you never give them a reason…
Social media moves fast—blink, and there’s a new platform everyone’s talking about. As a business owner or marketer, you might feel the pressure to jump on the latest trend before your competitors do. But is every new social media platform worth your time and investment? Let’s break it down. Why Emerging Platforms Matter New platforms…
As the Chief Strategy Officer at RBOA Digitally Driven Marketing and a marketing career that spans 30 years, I have seen firsthand how social media has evolved into a powerful tool for brands to connect with their audiences. However, with changing algorithms and trends that come and go, one thing is clear: posting on social…
If you manage a Facebook or Instagram page, you’ve probably seen it: a direct message or comment warning that “Your page will be deleted or suspended if you don’t click this link.” It’s scary, it’s urgent—and unfortunately, it’s also fake. These Meta scams are getting more sophisticated every day. They prey on fear, urgency, and…
As a digital marketing agency, we’ve witnessed countless trends come and go, but one thing remains clear: video isn’t just the future of social media; it’s the present. If your brand isn’t leveraging video content on social platforms, you’re missing out on an incredible opportunity to connect, engage, and grow. Let’s explore why video is…
Instagram, with its ever-evolving landscape, has become more than just a photo-sharing platform; it’s a dynamic space for businesses, influencers, and creators to showcase their brands, personalities, and products. One of the most powerful tools to emerge in recent years is the **pinned post** feature, a game-changer that lets you strategically control the first impression…