RBOA August 2025 Newsletter: End your summer strong with a bold marketing boost
Check out the August 2025 Edition of the RBOA monthly newsletter! Click here to read. To sign up to get RBOA’s monthly newsletters, click here.
Video First: How Video Shorts Are Reshaping Digital Marketing
Blink and You’ll Miss It Welcome to the age of the scroll. In the time it takes to microwave a cup of coffee, your potential customer has decided whether to follow you, buy from you, or keep moving. And what’s driving this instant decision-making? Video. More specifically, short-form video. From YouTube Shorts to Instagram Reels…
The Importance of a Smokin’ Landing Page
Why First Impressions Start (and Often End) on Your Landing Page If your website is your digital storefront, your landing page is the engaging window display that either draws people in or repels them. Think about the last time you clicked an ad or email link. Did the page you landed on feel like it…
TikTok Marketing That Works (Even if You’re Not Doing Dances)
Why TikTok Deserves a Spot in Your Marketing Strategy TikTok is no longer just a platform for teenagers and trending dances. It’s become one of the fastest-growing digital spaces for storytelling, education, brand discovery, and buying behavior. With over 1 billion active users and skyrocketing engagement rates, TikTok is influencing how people think, shop, vote,…
RBOA July 2025 Newsletter: Boom! Your marketing strategy just got a summer upgrade
Check out the July 2025 Edition of the RBOA monthly newsletter! Click here to read. To sign up to get RBOA’s monthly newsletters, click here.
RBOA Steps Up: Supporting 3rd Grade Reading and Computer Literacy in Our Schools
Florida’s 3rd-Grade Reading Scores: A Call for Support Third-grade reading proficiency is one of the most critical indicators of a child’s long-term academic success—yet in Florida, too many students are falling behind. Recent statewide data shows that nearly half of Florida’s 3rd graders are not reading at grade level, a statistic that raises serious concerns…
Retargeting: How to Stay Top-of-Mind Without Getting on Anyone’s Nerves
What Is Retargeting and Why Should You Care? Ever visited a website to browse, clicked around a little, and then suddenly started seeing ads for that brand everywhere? That’s retargeting. And when it’s done well, it’s not annoying—it’s effective. Retargeting (also called remarketing) is an innovative digital strategy that helps you reconnect with people who…
Geofencing Campaign Guide: How to Use Location-Based Ads the Right Way
What Is Geofencing and Why Does It Matter? Geofencing is a powerful digital marketing tool that enables you to deliver targeted ads to individuals based on their physical location. By drawing a virtual boundary around a specific area—like a stadium, conference center, storefront, or even a zip code—you can target mobile devices within that zone…
Marketer in the Wild: Unexpected Marketing Lessons from Japan
Written By: Emily Tomczak, Account Executive After spending two weeks exploring Japan, I collected mental notes about the fascinating marketing approaches I encountered. As someone who lives and breathes marketing strategy daily, it was impossible not to notice how Japanese advertising differs from what we’re accustomed to in Western markets. While my trip wasn’t focused…