Whether you’re pitching a reluctant boss or a digitally-confused client on why they should integrate social media into their next event or conference, you’re going to need some strong selling points to show them the “social media light.”
While many consider social media a source of entertainment, it has become an important marketing tool that will allow you to measure progress, connect with your target audience and provide added value to attendees.
Next time you need to convince someone that social media can amplify marketing objectives in a big way, use these three selling points that will leave your boss or client wondering why they hadn’t done it sooner (and how they could ever survive without your genius ideas)!
#1 We Can Reach More Attendees
When pitching your social media ideas to decision makers, show them solid data that demonstrates measurable business growth through social media.
As the social space continues to flourish and become more sophisticated, analytic tools have become easily accessible through sites like Hootsuite and Social Mention that can show the amount of people viewing your messages, identify key influencers and track the number of hits going to your event website.
Using analytics is a great way to communicatie the value of social media to “number crunchers” and “bottom-line” individuals in a way that makes sense to them.
#2 We Can Build Lasting Relationships
If you’re using social media for your event for the first time, it is a great way to find and reach people in your target audience you may not have known existed. Being engaged in social media before, during and after an event allows you to directly communicate with people who already want to learn more. The relationships you build through social media will continue to grow, and you will have an established follower base to share information with for future events.
#3 We Can Add Value For Our Attendees
Whether you are using social media or not, potential attendees most likely are. By joining the conversation, you can receive real-time feedback that will allow you to quickly address questions or concerns and leave your attendees feeling satisfied with their experience.
With these selling points, you can feel confident pitching the idea of using social media to enhance your next event.
Are you using social in creative ways to promote and add value to your event? We’d love to hear from you!
Interested in learning more about our social event capabilities? Contact Macy Miller at (850) 386-9100 or mmiller@rboa.com.