Enriching the digital consumer life cycle through omnichannel marketing with special guest Rytis Lauris of Omnisend
Now more than ever brands must provide meaningful digital touch points during the digital consumer life cycle. During this episode, we cover best practices and pitfalls to avoid in executing a sound omnichannel marketing plan with special guest Rytis Lauris of Omnisend. Tune in.
Michael Winn, the Chief Digital Officer at RB Oppenheim Associates, welcomes listeners to the Digital Marketing Podcast, where he discusses strategies and tactics to grow businesses. Today, he is joined by Rytis Loris from OmniSend. Rytis, a co-founder and CEO of the marketing automation platform, explains how OmniSend helps online retailers communicate effectively through various channels, including email, SMS, and social media.
The conversation shifts to omnichannel marketing, which Rytis describes as an evolution of email marketing that integrates multiple communication channels into a cohesive strategy. With the impact of COVID-19, businesses are increasingly moving online. Rytis emphasizes the importance of collecting customer information and engaging them right from their first visit to a website, suggesting techniques like pop-ups and gamification to enhance subscription rates. He cautions against using irrelevant incentives to attract subscribers, as this can lead to low-quality leads. Finally, Rytis advises focusing on understanding the target audience to drive effective online traffic.