The Digital Audio Power Play How to Turn Up the Volume and Amplify Your Reach with Pandora

Digital audio consumption has skyrocketed over the last 24 months. How can brands leverage the power of Pandora to amplify their reach and create new business opportunities to growth their business? Tune in to learn more.

Here is the podcast episode:

In this episode of the digital marketing podcast, Michael Winn, Chief Digital Officer at RB Oppenheim Associates, discusses how businesses can leverage Pandora to enhance their digital audio marketing strategies. He highlights that Pandora is the leading streaming audio platform in the U.S., known for its personalized playlists driven by user behavior. Wynn emphasizes the significance of targeting logged-in users, which allows marketers to access valuable demographic and geographic data to create tailored campaigns.

With the acquisition of Pandora by Sirius XM, brands can now tap into a larger audience and combine insights from multiple platforms, including SoundCloud. He notes that Pandora’s unskippable ads and visual elements offer effective engagement, making it a powerful tool for reaching diverse audiences. Additionally, he mentions Pandora’s collaboration with local radio stations, expanding opportunities for businesses to connect with consumers through familiar channels.

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