The Secret Sauce to Content Marketing in 2020 and Why Brands Fail at Digital Marketing
As media consumers of all types including video, audio and written content, we hate interruptions (commercials). How can brands truly execute meaningful and measurable content marketing? Why do brands fail at it most of the time? How can you launch a successful content marketing strategy? Tune in to learn more.
Podcast episode: https://anchor.fm/digital-opps/episodes/The-Secret-Sauce-to-Content-Marketing-in-2020-and-Why-Brands-Fail-at-Digital-Marketing-eaq12n
In this episode of the Digital Marketing Podcast, Michael Winn, Chief Digital Officer at RB Oppenheim Associates, discusses the importance of content marketing for brands in 2020. He emphasizes the shift from traditional advertising to digital platforms, where consumers can easily access information on their mobile devices. The key to successful content marketing lies in creating engaging, educational, and entertaining content that resonates with audiences. Many brands struggle with this approach, often due to concerns about measuring immediate returns on investment. Wynn suggests that brands should act as publishers, regularly inviting industry experts or customers to share their experiences through shows or podcasts, thus building brand awareness without overt advertising. Examples include clothing retailers featuring outdoor enthusiasts or restaurants hosting cooking demonstrations. The focus should be on sustained content production that showcases expertise and engages the target audience.