5 ways to amplify your brand in the explosion of original content across multi-channels
In 2020, brands will be faced with new challenges when trying to connect with new prospects as the old marketing tactics are not working. So how can your brand overcome these challenges? Tune in to learn more.
Welcome to our Tallahassee digital marketing podcast and video series, where Michael Winn (RBOA President and CEO), former Chief Digital Officer of Digital Ops, discusses strategies and tactics to help grow your business. Today, we’ll cover five ways to amplify your brand in the 2020 explosion of original content across multiple channels.
So, what can we expect in 2020? Here we are, in the first full week of the new decade, as we start off the roaring 20s. What will happen with brands, and how will we capture attention in an era that has dramatically changed how we consume content? Over the holidays, he spent some time consuming his preferred content, like watching *The Mandalorian* on Disney Plus, which did a great job launching their successful streaming service. He also watched a few Netflix selections, including the second season of *You*, with the captivating character Joe and his glass-box setup.
For those who haven’t seen *You* on Netflix, you might be missing out. But let’s get back to the point: How can your business amplify its brand and bring it to the forefront for your target audience? He finds it interesting how many brands aren’t producing any new content yet expect new business to show up at their doorstep. It’s fascinating that brands that haven’t produced content in six months—or even six years—still expect to instill confidence in potential customers.
Think about it: When logging into Netflix and seeing a familiar show with updated artwork, it feels new and captures my attention. Brands need to do this—creating or repositioning content to look fresh and engaging. Many brands made the mistake in 2019 of letting their websites, social media channels, blogs, and YouTube channels go stale. By not updating content, you’re creating the perception that your business is inactive.
Your 2020 goal should be to avoid this “nothing happening here” atmosphere. Instead, create excitement so that when someone encounters your brand online—whether through a website, Facebook, YouTube, Instagram, or LinkedIn—they find relevant and fresh content.
Tip two: Document, don’t just produce. We might say “produce content,” but really, we mean creating content in a documentary style. Rather than focusing on polished production, show real-world, behind-the-scenes moments that provide an authentic look at your brand. We’ve seen a cultural trend toward wanting real, unfiltered content, like reality TV and even fly-on-the-wall insights into people’s lives. If you document your journey authentically, your audience will search it out.
Lastly, as we often say, the goal is to create a mix of video, audio, and even audio walkthroughs that capture your brand’s story. We have found this to be true when following a fantasy sports story where a former *Bachelorette* star won a $1 million prize in a DraftKings tournament. This shows how diverse genres like online gaming and sports intersect, pulling even TV celebrities into activities we can all relate to. And, this kind of story adds layers to how we connect with others through content. Watch our podcast to hear more digital marketing tips to help your local business or non-profit!