The proven marketing science behind binge-worthy digital storytelling

Netflix, Hulu and other streaming services have made binge watching even easier with the “skip intro” feature. So how can brands make the shift from the linear TV commercial ad marketing approach to modern digital storytelling? Tune in to learn more.

Michael Winn, Chief Digital Officer at RB Oppenheim Associates, discusses the power of digital storytelling in marketing. He shares his recent binge-watching experience with “The Crown,” highlighting how the show’s engaging narrative keeps viewers hooked. Wynn emphasizes that successful storytelling in marketing requires developing relatable characters, creating suspense, and leaving audiences eager for more.

He explains how brands can leverage tools like retargeting and look-alike audience creation on platforms like Facebook and Instagram to engage potential customers through sequential narratives. By anticipating audience needs and crafting emotionally resonant stories, brands can enhance their marketing strategies. He encourages brands to embrace a storytelling approach that triggers anticipation and intrigue, similar to how audiences are captivated by their favorite shows, ultimately driving deeper connections and conversions.

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