8 Ways to Amplify Your Brand and Assemble Your Dream Team through Paid LinkedIn Content Marketing
If you are looking to amplify your brand reach and growth your team, it is critical to understand how to navigate the LinkedIn Campaign Manager as it offers a powerful solution to deliver segmented ad creative to reach specific audiences by industry skill or by company name. Tune in.
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Here’s a summary of the eight main ad types available for LinkedIn, focusing on their unique features and strategic benefits:
- Single Image Ads: These ads are straightforward, featuring a single image with a link to your site. They’re ideal for clear, direct messages.
- Video Ads: LinkedIn allows video ads up to 30 minutes long. While it’s best to keep videos around 15 seconds, longer videos can work well for deeper, mid-funnel content, especially when you need to explain complex ideas.
- Carousel Ads: Consisting of multiple slides, carousel ads allow storytelling or step-by-step visuals. Each slide can have unique visuals and text, but they must share the same link.
- Spotlight Ads: A dynamic ad type that personalizes content using profile data (like the user’s name), directing the viewer to an external site, which helps create a more personalized user experience.
- Follower Ads: Like spotlight ads, these ads are dynamic and aim to increase your LinkedIn page followers by encouraging users to engage with your page content on-platform.
- Job Ads: These ads are highly detailed and allow for pre-screening questions, helping to attract qualified candidates for specific roles. LinkedIn’s tools can estimate ad costs based on industry and target criteria, making budgeting easier.
- Message Ads (Sponsored InMail): These appear in users’ LinkedIn inboxes and can be personalized with the recipient’s name. They can also include a sidebar graphic on desktop views, adding a visual element to boost engagement.
- Text Ads: These are basic text-based ads that appear in the sidebar, focusing on succinct messages to grab attention with minimal design elements.
Each ad type on LinkedIn caters to different objectives, from brand awareness to talent acquisition, providing unique ways to personalize content and reach specific audiences effectively. Learn more by listening to our Tallahassee digital advertising podcast.