Today’s topic: Why trying to get the “most bang for your buck” is strangling your business marketing ROI. In the digital world, one-size fits all is obsolete. As a hyper on-demand society, we are driven by personalized and preference-based media and content. Marketing creative must be segmented and delivered to micro-levels of interests and behaviors. Put away the shotgun, pick up the 9MM with personalized rounds for each segment and watch your ROI increase! #digitalappetitzer #virtuallunchandlearn Digital Opps
