Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions.
To find out more, 14 entrepreneurs from Young Entrepreneur Council (YEC) were asked to share their favorite ways to supercharge a Facebook ad campaign. Their best answers are below. The best part? Most of them are very easy fixes and quick to implement.
1. Target followers of similar brands
Narrowing your target audience is always a good idea in terms of getting higher quality social media ad results. On Facebook, you can target followers of specific brands. This is helpful when you are trying to sell to the same customer base as other well-known businesses or if you are trying to target the customer base of other non-competing brands in your market. Using this filter is a simple solution when you do not know other details about your target audience such as age, likes, job titles, etc. To become even more effective, create separate campaigns for each brand that you are targeting the followers of. That way you can create a more personalized and engaging message.
— Andrew Hoeft, Pinpoint Software, Inc.
2. Use your cover photo
You can engage your fans and increase your likes and reach by starting contests related to your cover page — a great example is Dunkin Donuts, which asks fans to send in photos of themselves enjoying Dunkin Donuts and then chooses the fan of the week for their cover. Fans love it, they engage with their brand and it encourages people to check back and share if they won the weekly contest. It’s an ingenious use of free marketing space to engage fans and promote new products at the same time.
3. Choose an eye-catching image
You don’t have to use a shot of your business, product or service. Rather use a (relevant if possible) image that will catch people’s eyes and have them read your ad. As the image itself can’t contain more than 20% words, its main function is to grab attention. If you can do that, half the battle’s already won.