What is your #1 obstacle in reaching new business? Need more customers? Need greater reach? Here’s how: the Internet. It is simple, but it takes work. You must have some mix of Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Podcast, Mobile website, Blog and email marketing. What’s the secret to great content? #digitalappetizer #virtuallunchandlearn
Are you leaving the digital backdoor open? Is your business spending time and resources to drive traffic to your website, but missing new business? Retargeting MUST be included in your digital ad strategy. It’s like magical be-back dust. Leverage visitor intent and invite them back. #digitalappetizer #virtuallunchandlearn #retargeting
What the heck is O.T.T.? “Over-the-top” describes a device or a service that is used to stream digital content to any device (TV, tablet, phone or laptop). How does it fit into your marketing plan? Understand who streams, how ads are delivered, challenges of OTT advertising and how to be ready to reach your audience…
The Internet will kill your business in the next 5-7 years if you ignore it. Ask Compaq Computers, Kodak, Radio Shack, Blockbuster, Toys R Us, The Limited, Wet Seal, Payless Shoes if it’s true. The Internet hasn’t changed us, it has exposed us. Understanding how society thinks and feels about your industry is key. Start…
What does Google know about your business? Check your Google My Business (GMB) listing. Here’s how to add posts to the GMB Knowledge Panel (just below call, message, directions, website icons. This can boost your local SEO results. #digitalappetizer#virtuallunchandlearn #localseo #googlemybusiness Digital Opps
What’s the greatest fuel that drives innovation? Passion. Steve Jobs once said, “People with passion can change the world.” How does passion impact your business? Seek it. Recognize when it’s lost. Understand it. Applaud it when you experience it in your day-to-day routine. Let’s fuel the passion economy. #digitalappetitzer #virtuallunchandlearn Digital Opps
How to run your own social media networking and marketing in just 60 minutes a day. Tell your story. Share your story. Spread your story. Want more tips and strategies? Visit the Digital Opps blog at https://rboa.com/blog/ #digitalappetizer #virtuallunchandlearn
Is your business running SMARTER in 2018? Are you leveraging Social Media to Achieve Real-Time Enriched Relations with your clients? Your social media goal should be to influence consideration. How? Create a brand story to make an emotional connection with your customers. Deliver value and provide solid service will produce new business. #digitalappetitzer #virtuallunchandlearn Digital Opps
Today’s topic: Why trying to get the “most bang for your buck” is strangling your business marketing ROI. In the digital world, one-size fits all is obsolete. As a hyper on-demand society, we are driven by personalized and preference-based media and content. Marketing creative must be segmented and delivered to micro-levels of interests and behaviors.…