It can be said that a website is only as good as its search results. However, it can be hard to reach the top of Google’s list with millions of websites competing for the same spot. By utilizing search engine optimization (SEO) you can move your content to the top of search results without too…
QR (quick response) codes are popping up everywhere. These 2D square bar codes act as a quick link to any digital content the creator desires. Since anyone can generate a code online, they offer an innovative way for small businesses to promote themselves and develop interactions with their customers. How can your business or…
Brand advocates are your biggest fans. Isn’t it time you showed them some love?
What would happen to your company if it lost all of its credibility in one fell swoop? Most people remember the demise of Philip Morris Tobacco Company’s credibility when then front group, National Smokers’ Alliance, was exposed. That front group tried to enlist grassroots support, a very powerful marketing tool. It is well known that…
Whether you’re pitching a reluctant boss or a digitally-confused client on why they should integrate social media into their next event or conference, you’re going to need some strong selling points to show them the “social media light.” While many consider social media a source of entertainment, it has become an important marketing tool that will allow you to measure progress, connect…
What would you do if your Facebook account was suspended or shut down tomorrow? Robert Scoble, of Building43, found out very quickly how Facebook can completely wipe you off the Facebook map. If you are a local business, organization, company, brand, product, entertainment, cause or community with a Facebook profile (not a Facebook Page) for…
by Dr. Jerry Osteryoung When new technology comes out, you have to make a very careful assessment of whether it is appropriate for your business. Additionally, you must ask yourself if this is a passing fad or will it change the way you use technology. Here is one of those new technologies that I believe…
From eConsultancy.com 1. Blogging is good for your organic SEO. The main benefit of a blog in terms of search engine optimization (SEO) is that it builds backlinks to your pages. If your content is good then people will discuss and share it, creating links to your pages on their websites, their own blogs and through…
Promotions and giveaways in the service industry can be tricky. While they have the potential to be marketing assets, adopting specials without a strategy can quickly put businesses upstream without a paddle. Here are four signs you may be headed for rocky waters: #1 Giving Away the Whole Shop Stay away from offering deep discounts or…