RB Oppenheim Associates and Digital Opps remain committed to deliver the latest public relations and digital marketing news and tips. As go-to social media accounts for topics ranging from PR, marketing, communications, tech tips and trends and web design, each week we post the latest content to help you with your PR and digital marketing…
RB Oppenheim Associates and Digital Opps remain committed to deliver the latest public relations and digital marketing news and tips. As go-to social media accounts for topics ranging from PR, marketing, communications, tech tips and trends and web design, each week we post the latest content to help you with your PR and digital marketing…
Going live on any social media can be risky, but if you pick the right one your business or brand can benefit from it. Live video shows that promotions and ads don’t have to be edited or revised before they are shared. Consumers are able to have a live-look into your daily tasks at your…
Black History Month is here and your business should be learning how to connect with the African-American consumer. Here are three of the most crucial things to remember when targeting this uniquely cultured audience. Focus on being mobile and social African-American Millennials are one of the most socially engaging audiences. According to Nielsen, 91 percent…
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By: Adrianne Miller, Account Manager In the realm of public relations, creativity is a necessity and a mandatory expertise. One of the many roles of a PR pro is to ignite imagination to constantly produce fresh ideas! With that in mind, what can artistic minds do when encumbered by the occasional ominous creative block? You…
A new month has started, and in the PR world that means compiling monthly summary reports with the marketing highlights and triumphs. These reports can be tedious, especially when you find yourself using jargon that even your word processing program doesn’t recognize. Rather than dedicating your report to defining terms like “engaged users” and “total reach”, try to use the monthly summary as just that – a summary.
by Stephanie Aanstoos, Account Coordinator Groupon and other daily deals sites have taken off in the past few years, and many businesses have successfully grown their customer base by using them. However, many other businesses fail to plan for the tremendous growth potential of putting out these deals. Speaking as an experienced user of Groupon and…
Good swag can increase consumer awareness, web traffic and sales. Good swag gets customers interested in your product. Great swag gets people talking about and mentioning your company to colleagues, clients and friends.
Here are our tips for getting the most out of your promotional items: