By: Stephanie Aanstoos, Account Executive Wikipedia is perhaps the best example of “collaborative production,” a term described by Clay Shirky in Here Comes Everybody: The Power of Organizing Without Organizations as one of the effects of the Internet. Collaborative production and Shirky’s analysis of Wikipedia can be broken down into five key points: Group editing- Wikipedia is…
By Stephanie Aanstoos, Account Executive Can you think of a website you’ve been to where the functioning, layout or design drove you crazy? Chances are, you can think of many. Visit http://www.webpagesthatsuck.com, if you need some examples. There are plethora of things that can make a website “suck” and most of the time, it’s just one component (rather than a…
From Key West to West Pensacola, the underground militias known as “keepers of the status quo” have launched a massive campaign to capture top members and volunteers of several key state and local associations, government agencies and non-profit organizations. Using mind numbing rhetoric and 20th century communication weapons, they have lulled members into a lethargic…
By: Madelynn Graham Account Coordinator As social media grows, networks emerge under two major classifications: the journalistic-centered versions of social media that requires users to read the information presented, and the more recently popular visual social media that present information in an image-centric way. These categories reawaken the reading vs. seeing debate. Pinterest (recent statistics…
by Stephanie Aanstoos, Account Coordinator Groupon and other daily deals sites have taken off in the past few years, and many businesses have successfully grown their customer base by using them. However, many other businesses fail to plan for the tremendous growth potential of putting out these deals. Speaking as an experienced user of Groupon and…
By: Madelynn Graham, Account Coordinator Everyone is talking, texting, tweeting about social media. The internet is saturated with a variety of social networks and many business owners feel lost amongst the myriad of outlets. The major issue faced is no longer “Do I need a Facebook FanPage for my business?” but rather “What do I…
Trends in every digital market are moving toward mobile usage. 91 percent of all mobile use is social in nature, which means the content we share for our brands must be optimized for mobile as well as standard screen sizes. The change is coming quickly, and web developers and marketers alike are now having to ask themselves – will this work on my phone? This can be seen in the decline of Flash Players and the increase in responsive web designs. WordPress alone has seen over 400 new themes that are either mobile designs or responsive to any device.
What do you think makes for a winning game plan? Michael Winn shares his opinion in our first video blog:
It can be said that a website is only as good as its search results. However, it can be hard to reach the top of Google’s list with millions of websites competing for the same spot. By utilizing search engine optimization (SEO) you can move your content to the top of search results without too…