Lessons learned from the epic Fortnite Black Hole PR Stunt – Columbus Day 2019 Here we are on Columbus Day 2019 and one of the most popular gaming platforms is reduced down to a black hole. Is is a PR stunt or is it a system-wide failure? If you are planning a PR stunt, what…
Twitch Influencer Marketing can be a game-changer for growing your business Amazon made a smart play in 2014 in scooping up the livestreaming and real-time chat platform Twitch for a cool $970M. So how can your business leverage Twitch Influencer Marketing? In today’s episode we will dive into the Twitch Influencer Marketing place to discover…
36 Ways to Hack the new Forecasting and Data Intelligence options in LinkedIn Campaign Manager LinkedIn announced this week (Oct. 1, 2019) enhanced Forecasting and Data Intelligence options in LinkedIn Campaign Manager. How can you hack these new features to ensure your ad creative is shown to decision-makers? Tune in. For more digital marketing strategies…
Voice Interoperability Initiative and Brand Recognition in the new WWW (Wake Word World) How important is brand recognition over the next decade? Imperative! Coming off the heels of Amazon’s announcement last Tuesday of the Voice Interoperability Initiative – a coalition of over 30 tech, education, software and media companies – the www is undergoing a…
A Brilliant Twist on Event Sponsorship That Can Yield Massive Brand ROI Brands are constantly being presented with corporate sponsorship opportunities and while they can be useful they often fail to yield profitable results. In today’s episode, we discuss a savvy twist on event sponsorship that will produce results that will boost your brand beyond…
The Maslow Effect: A deep dive into the science of why digital content goes viral Who is Abraham Maslow and how does his theory of human behavioral motivations shed light on why some digital content goes viral. This extended episode is a deep dive into the science behind human emotions and the triggers of social…
The Fantastic 4: How to Assemble a Super Hero Digital Marketing Team Imagine your company is captured in a dark cave of declining sales and loss of market share. You need to assemble a team of super heroes to rescue you from situation. What would that team look like and what special powers should they…
7 Attention Grabbing Components of a Compelling Digital Narrative How can your brand craft compelling digital stories to grab the constantly moving target of your audience’s attention? In this episode, we discuss seven very practical components of a powerful digital narrative. Tune in.
What to do when the Facebook ad rules change: Move away from age, zip code and income based targeting With the recent changes in Facebook targeting, some brands are scrambling to figure out how to maximize their ad placement. Moving away from age, zip code or income-based targeting doesn’t have to disrupt your making plan.…