Going Mobile: Optimizing Your Digital Communications

With the rapid adoption of smartphones and tablets across every demographic and socioeconomic class, the importance of ensuring your organizational goals and digital communications are strategically aligned is essential. Understanding connections between the social behaviors on the mobile web today and your carefully crafted campaign messages are the linchpins to achieving your organization’s objectives.

Myth-busting: 5 Reasons You Should Conduct Website Usability Testing

By Stephanie Aanstoos, Account Executive Can you think of a website you’ve been to where the functioning, layout or design drove you crazy? Chances are, you can think of many. Visit http://www.webpagesthatsuck.com, if you need some examples. There are plethora of things that can make a website “suck” and most of the time, it’s just one component (rather than a…