7 Key Elements for Effective Digital Marketing to Baby Boomers

7 Key Elements for Effective Digital Marketing to Baby Boomers. Baby Boomers represent the market segment with largest amount of disposable income (estimated $15 trillion dollars). So what are the most effective methods of reaching this marketing segment leveraging digital marketing. Tune in.

Digital R.E.C.O.N – Mastering the 5 Stages of Social Surveillance to Know Your Target Audience

Digital R.E.C.O.N – Mastering the 5 Stages of Social Surveillance to Know Your Target Audience Many businesses make the mistake of not fully comprehending their target audience. You can have the best marketing strategies, tools and tactics, but if you don’t understand what absolutely most important to your audience you will never hit the target.…

Optimizing Your Instagram account with a little SquareLovin

Optimizing Your Instagram account with a little SquareLovin Whether you have a personal brand or have a business Instagram account, you should checkout SquareLovin? No, I’m not talkin’ about passion for math nerds. This is a free analytics tool for managing your Instagram account. You can visit squarelovin.com to set up your account.

How to lower the barrier to influence first-time clients and create a great first-time impression

How to lower the barrier to influence first-time clients and create a great first-time impression New client acquisition is always more expensive compared to client retention marketing. So what strategies can ehlp your business attract new business and cultivate those new business relationships? Listen in.